Professional Content Marketing

Brownie Byte

If businesses are going to be in the publishing business, which is what #contentmarketing and #brandjournalism is, they better make great info or it will fall flat and fail.

The wiser organizations are hiring pro writers, editors, and producers. They’re getting results.

Filed under: Brand Journalism, Content Development, Content Marketing, Social Media Marketing

How the People Saved Book Publishing

How the People Saved Book Publishing.

Filed under: Uncategorized

The Death of Time with the Birth of Social Media

The Death of Time with the Birth of Social Media.

Filed under: Content Development, Content Marketing, Publishing, Social Media Marketing, Writing

Your Brand is a Promise. Content Marketing is a Big Part of How You Make It

By +Brian Clark @CopyBlogger

This is a must read about branding and how you should do it today. Content marketing (publishing) isn’t the only method and the Internet isn’t the only channel; but, they should be a main focus of your marketing and PR strategy.

Don’t forget brand journalism!

Got content? http://copy.bz/NNX2e4

Filed under: Brand Journalism, Branding, Content Marketing, Lead Generation, Search Engine Marketing, Social Media Marketing

The State-of-the-Art in Integrated Marketing & Media: The River

If you want to see the state-of-the-art and full range of integrated marketing and media for a product or a brand, follow the link with the launch of The River.

It includes:

- A Book (novel)
- E-Book Versions
- Audio Version
- Website
- Blog
- Live Performance Events
- DVD
- Social Media
> Facebook
> Twitter
> YouTube
> Pinterest
> RSS
> LinkedIn
- iPhone & Google Android App
- iTunes Music Album
- E-Newsletter
…and more

http://www.theriverexperience.com/michael_neale/

I’m thinking it will be picked up as a film or TV movie next. The only thing I would add is Google+

Filed under: Integrated Marketing & Sales, Publishing, Social Media Marketing, Video & YouTube, multimedia marketing, multimedia producer

Great article about brand journalism and the move from newsrooms to corporate communications

I hired 15 full-time journalists to work at IBM in the early 1990′s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:

http://on.mash.to/OFw4Dm

Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, brand journalists, corporate communication