August 27, 2012 • 5:39 pm 0
I hired 15 full-time journalists to work at IBM in the early 1990′s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:
Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, brand journalists, corporate communication
August 18, 2012 • 12:25 pm 0
Get out of the unemployment circle! Do something different.
Here’s a solution in addition to your normal search activities.
Think of yourself as a product or service. What would you do if you had to market it? Implement a low cost integrated marketing and public relations strategy.
Create a content marketing program about you and your field. Become known as the authority on the subject.
Aggregate, curate, and create content yourself. Your channels for the content will be:
- Your Website
- Your Blog
- Your Email List (Subject Newsletter You Send Out Weekly)
- LinkedIn
- Facebook
- Twitter
- Tumblr
Network to Get Work
This is known as an inbound marketing program. Get followers and collect email addresses to expand your subscribers and network.
Next, look for speaking opportunities to solidify your expertise. Interact, connect, get followers and friends.
As you grow the press will start to follow you. This takes time. It won’t happen overnight. But you’ll be spending your time wisely keeping up-to-date on your field, making more contacts, and making yourself more valuable.
Next thing you know, you’ll be employed or at least have clients. When you think of yourself as a product or service, your search expands to bigger and broader opportunities.
Learn more about content marketing here:
Content Marketing 101: How to Build an Audience that Builds Your Business
If you need help, contact us and we’ll set it up and teach you how to do it: www.BrownLtd.com
Email and Follow Us To Learn More
Remember: Mike Means Business!
Email: MikeBrown@BrownLtd.com
Web: www.BrownLtd.com
About Me: www.about.me/RMichaelBrown
LinkedIn: www.linkedin.com/in/MarketingAndPR
Freelance Writing & Producing: www.RMichaelBrown.Wordpress.com
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Facebook Page: www.facebook.com/BrownLtd
Twitter: @BrandJournalism
Google+: www.gplus.to/RMichaelBrown
[c] 561-756-1674
Filed under: Blogging, Brand Journalism, Content Marketing, Email Marketing & PR, Public & Media Relations, Publishing, Social Media Marketing, get work, unemployment
R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida
"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."
Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.
MikeBrown@BrownLtd.com
561-756-1674
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