May 1, 2013 • 7:53 pm 0
Brownie Byte
If businesses are going to be in the publishing business, which is what #contentmarketing and #brandjournalism is, they better make great info or it will fall flat and fail.
The wiser organizations are hiring pro writers, editors, and producers. They’re getting results.
Filed under: Brand Journalism, Content Development, Content Marketing, Social Media Marketing
February 7, 2013 • 6:02 pm 0
September 25, 2012 • 12:54 pm 0
This is a must read about branding and how you should do it today. Content marketing (publishing) isn’t the only method and the Internet isn’t the only channel; but, they should be a main focus of your marketing and PR strategy.
Don’t forget brand journalism!
Got content? http://copy.bz/NNX2e4
Filed under: Brand Journalism, Branding, Content Marketing, Lead Generation, Search Engine Marketing, Social Media Marketing
August 27, 2012 • 5:39 pm 0
I hired 15 full-time journalists to work at IBM in the early 1990′s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:
Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, brand journalists, corporate communication
August 18, 2012 • 12:25 pm 0
Get out of the unemployment circle! Do something different.
Here’s a solution in addition to your normal search activities.
Think of yourself as a product or service. What would you do if you had to market it? Implement a low cost integrated marketing and public relations strategy.
Create a content marketing program about you and your field. Become known as the authority on the subject.
Aggregate, curate, and create content yourself. Your channels for the content will be:
- Your Website
- Your Blog
- Your Email List (Subject Newsletter You Send Out Weekly)
- LinkedIn
- Facebook
- Twitter
- Tumblr
Network to Get Work
This is known as an inbound marketing program. Get followers and collect email addresses to expand your subscribers and network.
Next, look for speaking opportunities to solidify your expertise. Interact, connect, get followers and friends.
As you grow the press will start to follow you. This takes time. It won’t happen overnight. But you’ll be spending your time wisely keeping up-to-date on your field, making more contacts, and making yourself more valuable.
Next thing you know, you’ll be employed or at least have clients. When you think of yourself as a product or service, your search expands to bigger and broader opportunities.
Learn more about content marketing here:
Content Marketing 101: How to Build an Audience that Builds Your Business
If you need help, contact us and we’ll set it up and teach you how to do it: www.BrownLtd.com
Email and Follow Us To Learn More
Remember: Mike Means Business!
Email: MikeBrown@BrownLtd.com
Web: www.BrownLtd.com
About Me: www.about.me/RMichaelBrown
LinkedIn: www.linkedin.com/in/MarketingAndPR
Freelance Writing & Producing: www.RMichaelBrown.Wordpress.com
Marketing Works Today: www.BrownLtd.Wordpress.com
Facebook Page: www.facebook.com/BrownLtd
Twitter: @BrandJournalism
Google+: www.gplus.to/RMichaelBrown
[c] 561-756-1674
Filed under: Blogging, Brand Journalism, Content Marketing, Email Marketing & PR, Public & Media Relations, Publishing, Social Media Marketing, get work, unemployment
July 26, 2012 • 7:27 pm 0
News and reporting about brand journalism is increasing. Here’s the latest:
Dispelling the Darkness with Brand Journalism
By Kyle Monson
Brand Journalism as a term has been accused of being typical Dark Side dissembling, but at its best, it can be a powerful combination of honesty, narrative, and audience participation. We tend to target the most intelligent and most savvy audience members—the influencers. These people are not easily fooled, they hate crappy content, and they tune out traditional advertising. It’s tough to reach them, but brands can do so by being real, addressing their information needs, and maintaining relevance in a real-time world.
In other words, we need to act like journalists.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
By Tim Gray
As a business owner, you’ve probably heard the term: “Always be closing.” Though the directive still rings as true as it did when Alec Baldwin trumpeted it in the 1992 salesman’s opus Glengarry Glen Ross, “Always be publishing” may make more sense for today’s young entrepreneurs.
That’s the idea behind the new marketing concept of “brand journalism,” which is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.
Seven Reasons Your Content Marketing Needs a Brand Journalist
By Ann Handley
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.
Communications Innovation: Brand Journalism and Cisco’s Corporate News Site
By Karen Snell
Brand journalism. Depending on what hat you wear in your organization, you’ve likely heard, read or even followed the buzz around this relatively new trend in communications. Maybe, you’ve even tried it.
“At it’s most basic level, brand journalism involves honest brand storytelling that invites audiences to participate” says Kyle Monson, former tech journalist and editor at PC Magazine in a his article Dispelling the Darkness with Brand Journalism.
Telling Brand Stories from the Beginning
By Karen Lee
Clients and marketers alike are seeking new ways to build a more natural connection with their consumers, and to make their brand appear more authentic. Custom publishing, branded content, branded storytelling—whatever you call it, clients want it.
Good brand journalism is about substance over style. If you want to learn more about it and meet the top practitioners, join the LinkedIn thought leadership group BRAND JOURNALISM [http://linkd.in/KdYn9G].
Go to the group and hire a pro: Tell a True Story Well. Hire a Brand Journalist.
Filed under: Brand Journalism, Content Marketing, Publishing
R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida
"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."
Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.
MikeBrown@BrownLtd.com
561-756-1674
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