Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Latest Headlines on Marketing Works Today Magazine

The new magazine aggregates the best marketing news and information from the best sources across all industries on the following topics: brand journalism, content marketing, native advertising, social media marketing, traditional marketing and public relations, and more – all in one easy to flip thru place (Web or Smart Device).

Recent Headlines:

- On the digital horizon: Tech thought leaders look to the next big thing

- Study: Social media user demographics 2013

- Study: How Publishers Are Measuring Native Ads Today

- Where the Real Money Is Going in Online Advertising

- Wired Magazine Taps Real Journalists to Push Further Into Native Advertising

- Can big data technology be used to replace creative marketing?

https://flipboard.com/section/marketing-works-today-bl9JgY

Filed under: Advertising, Brand Journalism, Branding, Content Development, Content Marketing, Marketing Measurement, Non-Profit Marketing & PR, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing

Brown Ltd. Launches New Online Magazine: “Marketing Works Today”

Marketing Works Today latest news: Author Services & BlogTalk Radio via @flipboard @BrandJournalism

 

Read More (Marketing Works Today)

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Marketing Measurement, Mobile Marketing, Non-Profit Marketing & PR, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Writing

The Death of Time with the Birth of Social Media

The Death of Time with the Birth of Social Media.

Filed under: Content Development, Content Marketing, Publishing, Social Media Marketing, Writing

The State-of-the-Art in Integrated Marketing & Media: The River

If you want to see the state-of-the-art and full range of integrated marketing and media for a product or a brand, follow the link with the launch of The River.

It includes:

- A Book (novel)
- E-Book Versions
- Audio Version
- Website
- Blog
- Live Performance Events
- DVD
- Social Media
> Facebook
> Twitter
> YouTube
> Pinterest
> RSS
> LinkedIn
- iPhone & Google Android App
- iTunes Music Album
- E-Newsletter
…and more

http://www.theriverexperience.com/michael_neale/

I’m thinking it will be picked up as a film or TV movie next. The only thing I would add is Google+

Filed under: Integrated Marketing & Sales, Publishing, Social Media Marketing, Video & YouTube, ,

Great article about brand journalism and the move from newsrooms to corporate communications

I hired 15 full-time journalists to work at IBM in the early 1990′s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:

http://on.mash.to/OFw4Dm

Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, ,

Have You Been Unemployed for a Long Time?

Get out of the unemployment circle! Do something different.

Here’s a solution in addition to your normal search activities.

Think of yourself as a product or service.  What would you do if you had to market it?  Implement a low cost integrated marketing and public relations strategy.

Create a content marketing program about you and your field. Become known as the authority on the subject.

Aggregate, curate, and create content yourself. Your channels for the content will be:

- Your Website
- Your Blog
- Your Email List (Subject Newsletter You Send Out Weekly)
- LinkedIn
- Facebook
- Twitter
- Tumblr

Network to Get Work

This is known as an inbound marketing program.  Get followers and collect email addresses to expand your subscribers and network.

Next, look for speaking opportunities to solidify your expertise. Interact, connect, get followers and friends.

As you grow the press will start to follow you. This takes time. It won’t happen overnight.  But you’ll be spending your time wisely keeping up-to-date on your field, making more contacts, and making yourself more valuable.

Next thing you know, you’ll be employed or at least have clients. When you think of yourself as a product or service, your search expands to bigger and broader opportunities.

Learn more about content marketing here:

What is Content Marketing?

Content Marketing 101: How to Build an Audience that Builds Your Business

Content Marketing Institute

If you need help, contact us and we’ll set it up and teach you how to do it:  www.BrownLtd.com

Email and Follow Us To Learn More

Remember: Mike Means Business!

Email: MikeBrown@BrownLtd.com
Web: www.BrownLtd.com
About Me: www.about.me/RMichaelBrown
LinkedIn: www.linkedin.com/in/MarketingAndPR
Freelance Writing & Producing: www.RMichaelBrown.Wordpress.com
Marketing Works Today: www.BrownLtd.Wordpress.com
Facebook Page: www.facebook.com/BrownLtd
Twitter: @BrandJournalism
Google+: www.gplus.to/RMichaelBrown
[c] 561-756-1674

Filed under: Blogging, Brand Journalism, Content Marketing, Email Marketing & PR, Public & Media Relations, Publishing, Social Media Marketing, ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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