July 20, 2012 • 9:20 am 0
Having a narrative that strikes a cord with your audience is one of the best marketing and sales tools you can have. Think about it — how many times have you been captivated by a great story? Whether it’s a novel you can’t set aside or the inspiring tale of a presenter, stories add credibility and move us to action.
You need a story that rises above the noise because people will decide to buy when they connect with your business on some level.