Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Everyday Heroes & Leaders

A few years before the attack on 9/11/2001, I produced a PSA  that was the essence of what Motorola did for the marketplace.  Here’s the spot in 1999.  The goal was to “write” with pictures.  It only has 35 words (spoken or on-screen) in 92 seconds. 

It got a lot of attention from customers.  What do you think?

Filed under: Branding, Crisis Communication, Public & Media Relations, Reputation Management, Video & YouTube, Writing, , , , , , , , , , , , , , , , , ,

Use Interesting Places, People, and Situations to Attract Attention to a Product or Service

One of my specialties is writing and producing feature stories for the web, print, and TV that show a product or service in a unique place or situation, or used by a unique person or organization. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation. 

Uniqueness also helps with pitching the story to the media and makes them more likely to pick it up or run with it.

Here’s a sample about Amangiri:
http://brownltd.wordpress.com/writing-samples/

Here’s a video sample about Motorola and World Wildlife Fund in the Galapagos.  This ran in English and Spanish on Discovery Channel over a dozen times:

Filed under: Branding, Content Development, Content Marketing, Public & Media Relations, Writing, , , , , , , , , , , , , ,

Be afraid, Madison Avenue. Be very afraid.

The best Super Bowl Ads were done in-house.

That seems to be the discovery “in the aftermath of the crowded, frenetic advertising bowl that took place inside Super Bowl XLIV on Sunday. Among those commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers — or produced internally by the sponsors — rather than the work of agency professionals.”  NY Times

I’ll never forget having lunch with George Lucas in the 1980’s and listening to him tell us that “everyone was going to become a producer” because of desktop multimedia.  He was right.

I had to put up with “In-house isn’t good enough” from a lot of naysayers at IBM, Motorola, DiVosta Homes, Pulte Homes, and Minto – where I ran in-house agencies. 

The silly charge never made any sense:

We launched multimedia and the Internet at IBM from our Boca studios, Nextel from Motorola in Ft. Lauderdale, a new DiVosta brand that has 86% brand awareness (a household name in its market), a $9.8 million savings in the first year of going in-house at Pulte Homes in Florida with an increase of 2,400% in qualified leads, and a jump in sales revenue from $8 million to over $71 million at Minto Communities – all done in-house during a real estate market disaster.

Our in-house Motorola agency even produced the campaign that helped win “Product of the Decade” from Business Week Magazine.
See the i1000 smartphone to the right and Click Here for “Since the Beginning of Time” media.

To see more YouTube examples of our work: Click Here

To see some examples of E-Marketing and print, see the portfolio on the right side of this blog.

In addition, the cost of running an in-house agency & studio, including people, equipment, and media buying vs. using agencies is about one-third.  The other two-thirds is either profit to the company or additional media buying flexibility to really penetrate a market or extend the brand.

In-house is thought of as a dirty little secret among marketing, PR, and advertising executives. Many times “in-house isn’t good enough” relates more to the failure of the executive not knowing how to run an agency or they really like all the free perks and lunches they get from agencies.

The work and results speaks for itself.  See the rest of the NY Times article here:  Do It Yourself Super Ads

Filed under: Advertising, Content Development, , , , , , , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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My Portfolio Below

In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

Flickr Photos

Jaguar XJ8

Carlyle DiVosta Homes

Marketing 2.1

New Civic Website

VeronaWalk Naples

VeronaWalk Logo

Villas By-the-Sea EBlast

Brand Journalism

DiVosta Print Advertising

i1000: Business Week Magazine Product of the Decade

More Photos
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