Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.6 MB)
Marketing and PR 2.1 Exec Summary

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing, Traffic, , , , , ,

Marketing and PR 2.1

I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach.

It was a great group and it gave me the chance to explain:

  • The current state of marketing and public relations
  • How to integrate traditional and new media marketing and public relations
  • How to use content marketing to get more leads, prospects, and sales
  • Using Brand Journalism to reach customers, stakeholders, influencers, and the press
  • The new Marketing Mix 2.1
  • The importance of measurement and analytics
  • Customer Relationship Management and systems

Click below to see the presentation.  Let me know what you think!  Did I miss something?  Anything to add?

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Real Estate Marketing, Reputation Management, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Websites, Writing, , , , , , , , , ,

Media Relations is not Public Relations

David Meerman Scott has done it again. He makes an important point in the public relations / media relations industry.  Read his blog post, including the comments, and understand the differences:

http://www.webinknow.com/2010/04/media-relations-is-not-public-relations.html

Filed under: Blogging, Public & Media Relations, Social Media Marketing, , , , , , , , ,

YouTube Google Search Stories

I just came across a very cool tool you can use to showcase your online power. It’s super easy to create. 

Visit Youtube Search Stories. You will be able to create a video on Youtube like I have shown below and share it on social networks.  Here’s mine:

Pick keyword phrases that you know will make you appear at the top of the Google results page.

This works much better if you actually have a fantastic online presence!  If you need help with that, let me know!

Filed under: Search Engine Marketing, Social Media Marketing, Video & YouTube, , , , , ,

Brown Ltd. Launches New Freelance Writing & Producing Portfolio Site

R. Michael Brown, an internationally published writer, producer, speaker, and digital marketing and PR consultant at Brown Ltd. has launched a new freelance writing portfolio website. 

www.RMichaelBrown.wordpress.com

Mike has worked on projects for many industries but his primary focus is on health care, technology, science, non-profits, real estate, and public policy.   The site shows examples of his work in all media (web, email, print, radio, and video) and has downloadable pdf files and jpeg images of his work.

Brown Ltd. is a West Palm Beach, Florida writing, producing, and digital marketing, advertising, and public relations firm.  To contact Mike for a project, call today at 561-756-1674 or MikeBrown@BrownLtd.com

Filed under: Advertising, Blogging, Branding, Content Development, Content Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Writing, , , , , , , , , ,

Engaging Customers: Go Get the Whitepaper

Joe Pulizzi and Keith Wiegold of Junta42 have created a whitepaper that is breakthrough thought leadership.  They tackle the tough topic of:

“What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it?”

I especially like the measurement section.  Since I promote a marketing strategy that will get you “leads, traffic, prospects, sales – at the lowest cost/per customer,” you can’t claim that without measuring results. 

Many think that social media engagement, Web 2.0, and content marketing to engage the customer is “free.”  Just because you didn’t place a media buy and didn’t hire an art director and production staff to create your content, it isn’t free.   There is real work involved in first-class engagement, and it costs you time, if not money. 

All measurement should include that time (cost per hour?) to see if your engagement is creating results.  Keep this in mind when reading their excellent whitepaper. 

It’s really great work and it’s free so I encourage you to go to their blog and download the whitepaper now:

Engagement: Understanding It, Achieving It, Measuring It Whitepaper.

Filed under: Content Development, Content Marketing, Marketing Measurement, Social Media Marketing, , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 27 other followers

Google

Add to Google

Share This

Bookmark and Share

My Portfolio Below

In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

Flickr Photos

Jaguar XJ8

Carlyle DiVosta Homes

Marketing 2.1

New Civic Website

VeronaWalk Naples

VeronaWalk Logo

Villas By-the-Sea EBlast

Brand Journalism

DiVosta Print Advertising

i1000: Business Week Magazine Product of the Decade

More Photos
Follow

Get every new post delivered to your Inbox.

Join 27 other followers

%d bloggers like this: