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Integrated Digital Marketing & PR Consulting from Brown Ltd.
January 6, 2010 • 3:23 pm 0
Writing to market your products, services, and relationships is not as easy as you would think. To be successful, you must answer, by quantitative measurement, these questions honestly:
Is anyone listening? Are they acting on your words? Do you get more qualified leads, traffic, sales, or relationships that matter?
I’ve always written to engage people as simply and personally as possible with the idea that a personal, helpful approach leads to a relationship.
The point is to add value to someone else. Adding value in relationships leads to two-way influence. A sale can come from that relationship – or not. You might get something better… world changing advice, a great friend, a business partner, or more.
What do you Sound Like?
Many in marketing and the Social Media world write like they speak or sound like they do at work.
As William Zinsser says in his classic book On Writing Well, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.” I would add acronyms to that list.
An Example: Speeches for Executives
When I was writing speeches for IBM and Motorola executives, I would ask to interview the speaker at their home. Most thought it strange but went along with it. The reason was to find out what they sound like when they are a real person. Not their work voice – their personal voice. A spouse or kids won’t put up with corporate-speak. Those tech and “leadership” words make executives all sound the same at work and bore an audience.
Social Media has become a vortex of content.
Don’t sound like everyone else. Sound genuine.
Big or “cool” words make you sound the same as everyone else on social networks. Be yourself but practice the craft. The art of writing is re-writing.
Hire a Pro
If you aren’t getting more leads and meaningful business relationships with your website, blog, marketing material, or on social networks, consider hiring a professional writer. Professional writers help your content break through the clutter. They know, and have practiced, how to reach your audience, where to reach them, and start relationships. Hire a writer today. I can introduce you to some.
Or to learn more about my freelance writing and editing services, click here:
Get Words That Work For You!
I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?
Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.
Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.
I wish I had 1%. I'd be surfing with my kids all the time now.
Contact me and I'll make some for you.
R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida
"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."
Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.