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Filed under: Social Media Marketing, , , , , , ,

The Web of Tomorrow: 4 Big Trends

Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search. 

Brown Ltd. is recommending that clients take advantage of this trend now.

The Trends

1) The Web Will Be Accessed Anywhere

2) Web Access Will Not Focus Around the Computer

3) The Web Will be Media-Centric

4) Social Media Will Be Its Largest Component

To see the details of these trends:
Click here to read the rest of the article.

Filed under: Future Vision, , , , , , , , , , ,

Marketing, Not Ads, Fuels Social Spending Growth – eMarketer

Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing.

Social Media Marketing Spending Forecast

However, paid advertising….

Click to read: Marketing, Not Ads, Fuels Social Spending Growth – eMarketer.

Filed under: Social Media Marketing, , , , , , , , ,

In 2010, social network advertising and PR will integrate with other types of advertising

Brown Ltd. is advising clients to act on the following advice in 2010. 

• Integrate Social Media Into Your Advertising

– Find Customers, Where They Are, Online

– Contact Your Repeat Customers (easier to keep than get): LinkedIn, Facebook, Twitter, etc.

– Prospect for New Customers Based on Your Best Customer Profiles: Groups in LinkedIn, Facebook, etc. I create “Personas” to help identify other customers that match your best customers.

– Create Content Once – Publish Many Places

– Use the One Campaign, One Message Technique and A/B Test: Don’t Sell – HELP!

– Use the Mixed Media in Multiple Channels That You KNOW Your Customers & Prospects Use

– Separate Landing Pages & 800 Numbers for Each Channel to Measure Results

– In Addition: Social Ad Networks Will Expand

Expect more momentum behind advertising that is targeted based on information from social network user profiles. News Corp.’s Fox Audience Network (FAN) and services from startups 33Across, Media6° and others are already up and running. Meanwhile, some advertisers, such as Discovery Channel, have tested ad formats that are personalized on the fly by using Facebook profile data. 

Search Advertising 2008 - 2014

 

  

  

  

Continue Search Engine Marketing and Target the Right Social Networking Sites and Groups in Those Sites.
I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). 

• News Release, News Release, News Release at Least Twice a Week. When you are successful at this, the press will come to you – the expert. 

• Expand Your Content Marketing Strategy. Helpful Content is King and It Makes You the Expert in Your Field.
– Twitter is Expanding. Make Sure You Follow the Influencers and More Importantly, Get the Influencers to Follow You.
– Think Beyond the Desktop. Mobile is Moving Into the Mainsteam! 

> Look to the 55+ Age Demographic for Internet Usage Increases. Does your product or service “fit” the 55+ market? Internet usage will continue to rise, as consumers find more ways to access the Internet. Plus they have CASH. The continuing proliferation of laptops, smartphones and Internet-enabled TVs, MP3 players and gaming consoles will be the main force behind this trend. Teens and young adults are already active Internet users with many devices. The change will be seen among adults ages 55 and older, many of whom have always had an interest in consumer electronics and now are discovering social networks and other media. 

• Traditional Off-Line Media Must Have Online Measurement Components.  Set Up Separate Landing Pages and 800 Numbers For Each Channel/Ad. Measurement Saves You Marketing Budget. 

If you need help implementing this advice, contact me! mikebrown@BrownLtd.com

Filed under: Lead Generation, Social Media Marketing, , , , , , , , , , , , , , , ,

14 Secrets of Web Lead Generation that Converts to Sales

Social Networking is the latest craze; and, with other relevant websites and qualified email addresses, you can get leads and convert them into a sale.

However, belonging to social networks because you know that you need to be on them for business isn’t enough to get results. You have to do more. Here’s how:

LinkedIn is a Must Have for Social Networking. Most of my biggest deals and all of the empolyees I've hired lately have come from LinkedIn relationships.

1. Join (at least) these general Social Networking sites: LinkedIn, Facebook, Twitter.

2. Join all the specific professional groups and CUSTOMER groups that are your business targets on Social Network sites and other content relevant websites. Keyword searches will help you find them.

3. Join Press Release sites, content relevant Forums, and search Google and Yahoo Directories for topic relevant sites that allow you to add content.

4. Make sure you complete your profile on all sites if they offer it, including your picture. If a big ol’ ugly guy like me does it, you should too. Visitors don’t like dealing with a logo or some goofy art. Use your picture!

5. Write content that is helpful to the group. Be specific about tips and tricks. Think: What is the best thing I can tell this group TODAY.

6. Write once, publish many. Write complete content so it can be used in many places, including press release sites. Copy the portion that is relevant to each group, forum, or site and publish.

7. Include your contact info, website, and/ or blog on every post. You would be amazed how many people forget to do this.

8. Follow up on every comment to your post… at least a thank you but hopefully more to keep the conversation and idea generation going! Over 10 comments gets double the readership. If you find that a significant influencer is commenting on your post, find out their snail-mail address and SEND A HAND-WRITTEN THANK-YOU CARD IN THE REGULAR MAIL! That’s a touch most don’t think of.

9. Make friend requests with people that make comments that have good input and add value. Send a private email to them thanking them for their comment(s). 80% will connect with you. Now you’re building a QUALIFIED LIST. Only accept friend requests that are qualified.

10. Make comments on other group member’s topics. Add value, good ideas, and compliment / thank the discussion starter. Don’t try to sell anything. Only put your name, website, and/or blog.

11. Ask interesting and thought provoking questions for posts. Shake them up! Be a thought leader! Moderate the discussion.

12. If the site has the capability to do surveys, build an interesting survey. Then publish the results in the group AND outside on relevant websites and via email to contacts that would be interested.

13. You MUST answer comments FAST. If you have a qualified lead on the web, you have to answer them immediately! Not 24 hours. Not Monday. Now! For real estate sales webleads, I gave the sales staff 15 minutes! Customers that come from web leads expect instant response. Let it go for hours and they have moved on. Get a smart phone so you can stay connected…. whatever you have to do to capture, be helpful, and convert that lead FAST.

14. This is a three-step process. First you add value. Then you soft-sell your business and gather qualified leads. Finally, you convert leads that make requests.

Remember, not everyone will “buy” but many will and almost all will appreciate the value you add and how fast you do it. They will provide referrals.

Stay tuned for the next article on Secrets of Web Ad Generation that Converts to Sales. I’ll explain what kinds of web ads work and why.

Filed under: Lead Generation, , , , , , , , , , , , , , , , ,

Writing that Works for You

Writing to market your products, services, and relationships is not as easy as you would think.  To be successful, you must answer, by quantitative measurement, these questions honestly:

Is anyone listening?  Are they acting on your words?  Do you get more qualified leads, traffic, sales, or relationships that matter?

I’ve always written to engage people as simply and personally as possible with the idea that a personal, helpful approach leads to a relationship.

Add Value
The point is to add value to someone else. Adding value in relationships leads to two-way influence. A sale can come from that relationship – or not. You might get something better… world changing advice, a great friend, a business partner, or more.

Clean, helpful, and layerd copy with images is best.

What do you Sound Like?
Many in marketing and the Social Media world write like they speak or sound like they do at work.

As William Zinsser says in his classic book On Writing Well, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.” I would add acronyms to that list.
 
An Example: Speeches for Executives
When I was writing speeches for IBM and Motorola executives, I would ask to interview the speaker at their home. Most thought it strange but went along with it. The reason was to find out what they sound like when they are a real person. Not their work voice – their personal voice. A spouse or kids won’t put up with corporate-speak. Those tech and “leadership” words make executives all sound the same at work and bore an audience.

Social Media has become a vortex of content.
Don’t sound like everyone else. Sound genuine.

Big or “cool” words make you sound the same as everyone else on social networks.  Be yourself but practice the craft. The art of writing is re-writing.

Hire a Pro
If you aren’t getting more leads and meaningful business relationships with your website, blog, marketing material, or on social networks, consider hiring a professional writer. Professional writers help your content break through the clutter. They know, and have practiced, how to reach your audience, where to reach them, and start relationships.  Hire a writer today. I can introduce you to some.

Or to learn more about my freelance writing and editing services, click here:
Get Words That Work For You!

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Filed under: Writing, , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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