Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

The Brand Called “Me”

You’ve been laid-off, down-sized, right-sized, or capsized. Maybe all-of-the-above multiple times.

Your “personal brand” is old, worn, and beaten. So is theirs.

All brands go through tough times. American Airlines has fallen out of favor. Nike took it on the chin. IBM got a big-blue butt whipping for over 10 years. GE and NBC, well – you know.

And your friends, neighbors, and colleagues have been through it too. Will they adapt and move to the next big thing? More importantly, will you?

How?

In a down market, in an economy that is spiraling to the bottom, now is the time to make your biggest moves. You must re-brand yourself. You must become “Me LLC.”

That doesn’t mean you have to start a company. But you have to think like you are. You have to think like a free-agent.

A free-agent with a championship brand.

Regardless of your age, position, or business, you must understand the importance of branding you. And you are your best brand manager. Even if you work for another company, you need to view yourself as a free-agent – because “sizing” will happen again.

Careers aren’t on ladders any longer. People don’t move up. They move through a marketplace maze just like products or services from a business.

Why not use the same branding techniques and advertising that major companies use? With the web, it doesn’t cost that much anymore.

We can show you how to create your brand, protect it, and advertise it.

Know Your Personal Brand: “Me LLC”

What is a brand? The simple answer is: a promise. It’s a promise of the value you provide others.

What makes you different? What do you offer? What have you done to make yourself stand out? What do you do that adds amazing, measurable, unique value?

Can you write it into a 15 word elevator speech? Make sure you phrase it as a benefit to the customer. As a free-agent, your resume must be a marketing brochure about the benefits you offer clients or an employer.

Protect Your Brand

Protecting your brand can be complicated – mainly because of the web. It’s called reputation management. Have you been online complaining a lot lately? Do you comment on blogs? Have you been to questionable websites and left a footprint you wouldn’t want anyone to know about – particularly an employer or a client?

We know strategies that can help you create and protect your web “Me LLC” brand. There isn’t any reason why you can’t launch your new brand or re-brand right now – today.

Advertise Your Brand

The first step is the obvious one: Career Sites. Next is Social Networking sites. And to be a complete branded free-agent, you must create a website and blog.

Website domain names and template driven user created websites don’t cost much today and they are simple to use after you know what you’re doing. The problem comes in if you don’t have the time to figure all this stuff out, learn how to update your sites and social networking sites, and discover the strategy to advertise.

Actually, once you know how to do it, the whole process is easy. Finding it out is hard because you have to learn the software for each site and research the “channels” that best match your brand.

That’s where Brown Ltd. can help. We already know the best websites, the best social network sites and how to manage them, and how to expand your brand with free advertising. We sit down with you for one-on-one training, tailor a strategy that matches your brand, and show you how to do it.

We help you create the sites, plug into social networking, and get you going. The typical cost for a personal branding setup costs less than $500 and can be done in less than a week – roughly 10 – 15 hours of hands-on help.

The value is incredible. After everything is built, you can put as little or as much time into it as you want – it depends on how pervasive you want your brand to be.

So get started creating “Me LLC” today! A powerful brand attracts clients and employers so don’t wait. Be your own free agent right now! Contact Mike at 561-756-1674 or mikebrown@BrownLtd.com

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Filed under: Branding, , , , , , , , , , , , ,

One Response

  1. Brenda Desjardins says:

    Insightful…thank you

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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