Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Engaging Customers: Go Get the Whitepaper

Joe Pulizzi and Keith Wiegold of Junta42 have created a whitepaper that is breakthrough thought leadership.  They tackle the tough topic of:

“What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it?”

I especially like the measurement section.  Since I promote a marketing strategy that will get you “leads, traffic, prospects, sales – at the lowest cost/per customer,” you can’t claim that without measuring results. 

Many think that social media engagement, Web 2.0, and content marketing to engage the customer is “free.”  Just because you didn’t place a media buy and didn’t hire an art director and production staff to create your content, it isn’t free.   There is real work involved in first-class engagement, and it costs you time, if not money. 

All measurement should include that time (cost per hour?) to see if your engagement is creating results.  Keep this in mind when reading their excellent whitepaper. 

It’s really great work and it’s free so I encourage you to go to their blog and download the whitepaper now:

Engagement: Understanding It, Achieving It, Measuring It Whitepaper.

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Filed under: Content Development, Content Marketing, Marketing Measurement, Social Media Marketing, , , , , , , , , , , ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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