At Brown Ltd., we are keeping an eye on mobile marketing. As smartphones grow in use and marketshare, look for them to become the next “personal computer” – in your hand.
We expect mobile to follow the same growth patterns that happened with personal computers and cellphones:
- Early Adopters: We’re at the end of this stage now. The mobile application, publishing, retail, marketing and advertising is ramping up rapidly.
- Growth: We’re at the beginning. If the Wall Street Journal rumors are true that Apple will release an iPhone on the Verizon Network this summer, watch this phase expand rapidly. AT&T reported a 5,000% increase in broadband data consumption because of the iPhone.
- Peak: A long way off!
- What’s next?
According to Mobile Marketer, “It is quite clear from recent market activity – Google buying AdMob and Apple absorbing Quattro Wireless, Apple iPad and Google Nexus One launches, eBay’s record $500 million in mobile commerce last year – that mobile is no longer considered a niche medium.”