Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Mobile Marketer’s Mobile Outlook 2010

At Brown Ltd., we are keeping an eye on mobile marketing.  As smartphones grow in use and marketshare, look for them to become the next “personal computer” – in your hand. 

We expect mobile to follow the same growth patterns that happened with personal computers and cellphones:

  • Early Adopters: We’re at the end of this stage now. The mobile application, publishing, retail, marketing and advertising is ramping up rapidly. 
  • Growth:  We’re at the beginning. If the Wall Street Journal rumors are true that Apple will release an iPhone on the Verizon Network this summer, watch this phase expand rapidly.  AT&T reported a 5,000% increase in broadband data consumption because of the iPhone.
  • Peak: A long way off!
  • What’s next?

According to Mobile Marketer, “It is quite clear from recent market activity – Google buying AdMob and Apple absorbing Quattro Wireless, Apple iPad and Google Nexus One launches, eBay’s record $500 million in mobile commerce last year – that mobile is no longer considered a niche medium.”

To get an excellent overview and outlook for 2010, click here and download the pdf: Mobile Marketer’s Mobile Outlook

Filed under: Advertising, Future Vision, Mobile Marketing, Social Media Marketing, , , , , , , , , , ,

2 Responses

  1. Steve says:

    Thanks to Twitter and this post I found Texthamster! I signed up, and sent campaigns to 5 recipients for free! It’s great and doesn’t cost much at all. Thanks for sharing!

  2. […] This post was mentioned on Twitter by Tim Rutten, TextHamster, Webdesign Vergelijk, RMikeBrown, RMikeBrown and others. RMikeBrown said: Mobile marketing is heating up! […]

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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