It’s instant, or at least faster than any other medium
It can be interactive and encourages engagement
The production values are almost limitless and media rich because there are no printing costs
Distribution is virtually free
Provides a great measurement vehicle
In this article by Dylan Boyd, he shows some great examples of campaigns that will provide you with inspiration.
7 brands with bad-ass email programs – iMediaConnection.com
- National Geographic asks for your preferences, your profile, your desire for each email type, and, most importantly, your permission
- Timberland’s emails stand out due to brand consistency, large calls-to-action, clarity of messaging, and easy-to-measure creative tests
- Banana Republic has stepped into its own in testing, experimenting, and being different
Do your subscribers crave your emails? Be inspired by these brands that are marketing in ways that move audiences and drive results.