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7 brands with bad-ass email programs –

Email marketing and public relations has many great benefits:
  1. It’s instant, or at least faster than any other medium
  2. It can be interactive and encourages engagement
  3. The production values are almost limitless and media rich because there are no printing costs
  4. Distribution is virtually free
  5. Provides a great measurement vehicle

In this article by Dylan Boyd, he shows some great examples of campaigns that will provide you with inspiration.


7 brands with bad-ass email programs –



  • National Geographic asks for your preferences, your profile, your desire for each email type, and, most importantly, your permission
  • Timberland’s emails stand out due to brand consistency, large calls-to-action, clarity of messaging, and easy-to-measure creative tests
  • Banana Republic has stepped into its own in testing, experimenting, and being different

Do your subscribers crave your emails? Be inspired by these brands that are marketing in ways that move audiences and drive results.

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Filed under: Branding, Content Development, Content Marketing, Email Marketing & PR, Lead Generation, , , , , , , , , , , , ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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