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Will an Oil Spill Grass Roots Marketing Campaign Work for Florida?

All clean at Boca Raton beaches!

Collateral damage is part of any disaster or emergency.  Misinformation or the wrong perception is common.  Florida is going through that right now.

Mention vacationing or buying waterfront property or near beach homes in Florida, outside the state, and many react, “The beaches are flooded with oil,” Property values are crashing because of the oil,” and on and on.

It’s just not true.

The facts:

– Some beaches are impacted in NORTHWEST FLORIDA.  Check those locations before making arrangements.

– Florida has over 1,197 statute miles of coastline.  A VERY SMALL PERCENTAGE OF NORTHWEST FLORIDA is impacted by oil.

– Florida has over 663 miles of available beaches.

– The beaches that are impacted in NORTHWEST FLORIDA, primarily Escambia County, are over 700 miles from the Florida Keys.  There’s a lot of clean beach between Escambia County, Florida and the southern tip of Florida.

– The oil is a long way from the Gulf of Mexico Loop Current – possibly hundreds of miles.  IF the oil gets into the look current, then it will take at least 7 days to get to the SOUTHEAST FLORIDA coast (Palm Beach to Miami).  Then it will most likely arrive as tar balls.

– From Jacksonville to the Florida Keys have NOT BEEN TOUCHED by oil or tar from the BP disaster.  Most of the WEST COAST of FLORIDA has NOT BEEN TOUCHED by oil or tar form the BP disaster.

The Florida Tourism Councils and Visit Florida are encouraging residents and visitors to post and send pictures as visual evidence that the beaches are clean, clear, and ready for visitors, second home buyers, or retirement buyers!

Pure beaches here in Jupiter!

It’s a tragedy that the BP Oil gusher (hardly a “spill”) happened and is still going on. We should all support the coastal communities in NW Florida, Alabama, Mississippi, and Louisiana to stop the oil and from hitting their beaches and reefs, and clean up the mess.

In the meantime, let your friends, families, and out-of-state associates know there is no collateral damage in most of the state of Florida.  Our economy depends on it.

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Filed under: Advertising, Branding, Crisis Communication, Non-Profit Marketing & PR, Public & Media Relations, Real Estate Marketing, Reputation Management, Social Media Marketing, , , , , , , ,

One Response

  1. […] Collateral damage is part of any disaster or emergency.  Misinformation or the wrong perception is common.  Florida is going through that right now. Mention vacationing or buying waterfront property or near beach homes in Florida, outside the state, and many react, “The beaches are flooded with oil,” Property values are crashing becaus … Read More […]

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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