Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Old Spice Goes Viral?

Old Spice goes hip?

You probably don’t remember the lame commercials that Old Spice produced to try and boost their brand and sell more products years ago.  They were not memorable.

But now, Old Spice has a new creative team.  Quite simply, they’re nuts.

They’ve been known to shoot 200 commercials in 2 days.  Then they put them on YouTube.

And they’re getting 2 million, 10 million, and 15 million views – each.  WHAT!!??  This is the definition of a viral campaign.

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Filed under: Advertising, Branding, Integrated Marketing & Sales, Marketing Measurement, Micro Blog (Twitter), Social Media Marketing, Traffic, Writing, , , ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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