You probably don’t remember the lame commercials that Old Spice produced to try and boost their brand and sell more products years ago. They were not memorable.
But now, Old Spice has a new creative team. Quite simply, they’re nuts.
They’ve been known to shoot 200 commercials in 2 days. Then they put them on YouTube.
And they’re getting 2 million, 10 million, and 15 million views – each. WHAT!!?? This is the definition of a viral campaign.