Marketing Works Today

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Brand Journalism Works

Trinidad Carnival: See Brand Journalism about Motorola with the Police in Trinidad

Brand journalism works for corporate brands, non-profits, products, services, etc.

People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.

There is a lot more information that is relevant and interesting than just bad news.

Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.

What do you think?  Do you have examples you can share?

Motorola
Click here to see the example of Motorola Brand Journalism with the Police in Trinidad

Ford
Ford has one of the top Brand Journalism sites I’ve seen.  It includes an easy to use “Submit Your Stories” area with easy sharing, a “Featured Story”, “Your Ideas” section, plus Ford on Facebook, Flickr, YouTube, and In The News.  Anytime you can get people to write and publish good stories about you, that’s the ultimate in Brand Journalism.  Check it out: www.TheFordStory.com

Johnson & Johnson
Great examples in their “Our Stories” section: http://www.jnj.com/connect/caring/patient-stories

Imperial Sugar
Another great site that “owns” sugar news, the Imperial Sugar Company Online Newsroom: http://www.ISCNewsroom.com

Subscribe or check back often to see more great Brand Journalism examples.

Filed under: Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Lead Generation, Non-Profit Marketing & PR, Public & Media Relations, Reputation Management, Search Engine Marketing, Video & YouTube, Writing

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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