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Brand Journalism Works

Trinidad Carnival: See Brand Journalism about Motorola with the Police in Trinidad

Brand journalism works for corporate brands, non-profits, products, services, etc.

People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.

There is a lot more information that is relevant and interesting than just bad news.

Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.

What do you think?  Do you have examples you can share?

Click here to see the example of Motorola Brand Journalism with the Police in Trinidad

Ford has one of the top Brand Journalism sites I’ve seen.  It includes an easy to use “Submit Your Stories” area with easy sharing, a “Featured Story”, “Your Ideas” section, plus Ford on Facebook, Flickr, YouTube, and In The News.  Anytime you can get people to write and publish good stories about you, that’s the ultimate in Brand Journalism.  Check it out:

Johnson & Johnson
Great examples in their “Our Stories” section:

Imperial Sugar
Another great site that “owns” sugar news, the Imperial Sugar Company Online Newsroom:

Subscribe or check back often to see more great Brand Journalism examples.

Filed under: Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Lead Generation, Non-Profit Marketing & PR, Public & Media Relations, Reputation Management, Search Engine Marketing, Video & YouTube, Writing

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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