Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Marketing and PR 2.1

I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach.

It was a great group and it gave me the chance to explain:

  • The current state of marketing and public relations
  • How to integrate traditional and new media marketing and public relations
  • How to use content marketing to get more leads, prospects, and sales
  • Using Brand Journalism to reach customers, stakeholders, influencers, and the press
  • The new Marketing Mix 2.1
  • The importance of measurement and analytics
  • Customer Relationship Management and systems

Click below to see the presentation.  Let me know what you think!  Did I miss something?  Anything to add?

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Real Estate Marketing, Reputation Management, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Websites, Writing, , , , , , , , , ,

Create a Brand Blog to Promote Your Products & Services

Wine in Town of Palm BeachA great “Brand Journalism” strategy is to create a brand blog to promote your offerings.  You can create one for free using WordPress.com

A recent example is one I just launched for one of my clients in the Town of Palm Beach: The French Wine Merchant.

Maurice Amiel, the owner, decided to promote a “Wine of the Week” to help launch his new business.

Newspaper advertising wasn’t working.  Free events were barely getting him business.  So I suggested a brand blog.

It’s a way to quickly offer promotions, publish stories about his high-profile events in this exclusive luxury town, and get customers and others to comment.

Launching it with the right social media mix (see my social network sites: Twitter, Facebook, LinkedIn, ActiveRain) got him #3 on the first page of Google in the first week.  Check the site here:

The French Wine Merchant

If you want some help creating a site, it takes me about 6-10 hours, contact me today!

MikeBrown@BrownLtd.com

 

 

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Marketing, Lead Generation, Social Media Marketing, Traffic, , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

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Leah and Ben

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Royal Park Way

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