“The Network” [newsroom.cisco.com] is Cisco’s new brand journalism site. Does it work? Are they getting more traffic?
If the number of views are any indication, their “news” site is working. Examples:
The article titled: “HP and Cisco Deliver Cisco Nexus Fabric Extenders for HP BladeSystem” has received 2,278 views so far. It was published on October 14, two days prior to me posting this item. Over 2,000 views in 2 days about a subject that I define mere mortals to know what they are talking about from the title.
Another titled: “Incheon Nam-Gu Office Collaborates with Cisco to Realize ‘Smart Nam-Gu’ Vision” has received 847 views, again, the total within 2 days of publishing.
Their most popular article: “A Silicon Valley in the Heart of London?” has over 2,668 views. It was published October 11.
The brand journalism site includes video, links to product and blogs, and all the social media and RSS sites. Cisco has clearly learned that being a publisher is a solid strategy for marketing and public relations.