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Cisco Launches a New Brand Journalism Site

The Network” [newsroom.cisco.com] is Cisco’s new brand journalism site. Does it work?  Are they getting more traffic?

If the number of views are any indication, their “news” site is working.  Examples:

The article titled: “HP and Cisco Deliver Cisco Nexus Fabric Extenders for HP BladeSystem” has received 2,278 views so far. It was published on October 14, two days prior to me posting this item.  Over 2,000 views in 2 days about a subject that I define mere mortals to know what they are talking about from the title.

Another titled: “Incheon Nam-Gu Office Collaborates with Cisco to Realize ‘Smart Nam-Gu’ Vision” has received 847 views, again, the total within 2 days of publishing.

Their most popular article: “A Silicon Valley in the Heart of London?” has over 2,668 views. It was published October 11.

The brand journalism site includes video, links to product and blogs, and all the social media and RSS sites.  Cisco has clearly learned that being a publisher is a solid strategy for marketing and public relations.

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Filed under: Brand Journalism, Content Marketing, Lead Generation, Marketing Measurement, Public & Media Relations, Social Media Marketing, Traffic, Video & YouTube, , , , , ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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