Making the Case for Brand Journalists
By: Shel Israel
I seem to have picked up on an unintended theme recently. Recently, I wrote about how Rackspace employed Robert Scoble but let his video interviews with entrepreneurs remain independent of the company marketing efforts. Earlier this week, I wrote about how the lines of journalism are being blurred between media, the organizations they cover, and the people who consume their content. I didn’t realize it at the time, but the two stories connect.