Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Why the Enterprise Needs a Few Good Journalists

Making the Case for Brand Journalists

By: Shel Israel

I seem to have picked up on an unintended theme recently. Recently, I wrote about how Rackspace employed Robert Scoble but let his video interviews with entrepreneurs remain independent of the company marketing efforts. Earlier this week,  I wrote about how the lines of journalism are being blurred between media, the organizations they cover, and the people who consume their content. I didn’t realize it at the time, but the two stories connect.

Tom Foremski is right, that every company is now a media company. But his fine thought overlooks one painful fact: most companies are still very bad at being media companies.

Read More (Forbes)


Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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