Marketing Works Today

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Brand Journalism: Your revenue success starts with a good story

By Ron Stein
Image
William Faulkner said, “If a story is in you, it has got to come out.” So, what’s your company’s story?

Having a narrative that strikes a cord with your audience is one of the best marketing and sales tools you can have. Think about it — how many times have you been captivated by a great story? Whether it’s a novel you can’t set aside or the inspiring tale of a presenter, stories add credibility and move us to action.

You need a story that rises above the noise because people will decide to buy when they connect with your business on some level.

Read More (Florida Trend Magazine)

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Filed under: Brand Journalism, Branding, Content Marketing, Uncategorized, ,

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R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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