Dispelling the Darkness with Brand Journalism
By Kyle Monson
Brand Journalism as a term has been accused of being typical Dark Side dissembling, but at its best, it can be a powerful combination of honesty, narrative, and audience participation. We tend to target the most intelligent and most savvy audience members—the influencers. These people are not easily fooled, they hate crappy content, and they tune out traditional advertising. It’s tough to reach them, but brands can do so by being real, addressing their information needs, and maintaining relevance in a real-time world.
In other words, we need to act like journalists.
‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
By Tim Gray
As a business owner, you’ve probably heard the term: “Always be closing.” Though the directive still rings as true as it did when Alec Baldwin trumpeted it in the 1992 salesman’s opus Glengarry Glen Ross, “Always be publishing” may make more sense for today’s young entrepreneurs.
That’s the idea behind the new marketing concept of “brand journalism,” which is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.
Seven Reasons Your Content Marketing Needs a Brand Journalist
By Ann Handley
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.
Communications Innovation: Brand Journalism and Cisco’s Corporate News Site
By Karen Snell
Brand journalism. Depending on what hat you wear in your organization, you’ve likely heard, read or even followed the buzz around this relatively new trend in communications. Maybe, you’ve even tried it.
“At it’s most basic level, brand journalism involves honest brand storytelling that invites audiences to participate” says Kyle Monson, former tech journalist and editor at PC Magazine in a his article Dispelling the Darkness with Brand Journalism.
Telling Brand Stories from the Beginning
By Karen Lee
Clients and marketers alike are seeking new ways to build a more natural connection with their consumers, and to make their brand appear more authentic. Custom publishing, branded content, branded storytelling—whatever you call it, clients want it.
Good brand journalism is about substance over style. If you want to learn more about it and meet the top practitioners, join the LinkedIn thought leadership group BRAND JOURNALISM [http://linkd.in/KdYn9G].
Go to the group and hire a pro: Tell a True Story Well. Hire a Brand Journalist.