Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Elementary School Students Working in Real Florida Environmental Lab

Group2LoResFlorida Atlantic University graduate students, Melissa Courtney and Suzanna Musalin, work with elementary school students in the FAU Pine Jog Community Laboratory (CoLab) propagating native Florida wild orchids.

See More Photos and Info

 

 

 

Filed under: Clients, Non-Profit Marketing & PR, , , , , ,

Latest Headlines on Marketing Works Today Magazine

The new magazine aggregates the best marketing news and information from the best sources across all industries on the following topics: brand journalism, content marketing, native advertising, social media marketing, traditional marketing and public relations, and more – all in one easy to flip thru place (Web or Smart Device).

Recent Headlines:

– On the digital horizon: Tech thought leaders look to the next big thing

– Study: Social media user demographics 2013

– Study: How Publishers Are Measuring Native Ads Today

– Where the Real Money Is Going in Online Advertising

– Wired Magazine Taps Real Journalists to Push Further Into Native Advertising

– Can big data technology be used to replace creative marketing?

https://flipboard.com/section/marketing-works-today-bl9JgY

Filed under: Advertising, Brand Journalism, Branding, Content Development, Content Marketing, Marketing Measurement, Non-Profit Marketing & PR, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing

Brown Ltd. Launches New Online Magazine: “Marketing Works Today”

Marketing Works Today latest news: Author Services & BlogTalk Radio via @flipboard @BrandJournalism

 

Read More (Marketing Works Today)

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Marketing Measurement, Mobile Marketing, Non-Profit Marketing & PR, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Writing

Does Email and Social Media Marketing Work?

Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it.  That’s normally when you announce bad news.

However, when an executive committee says do it, there is no choice.  The proposed event keynote speaker just said yes.  It was a major “Get” and the committee didn’t want to wait.

What to do?

The press was barely at work. The public was occupied with other things – office parties, family gatherings, holiday shopping and preparations.

There was no point in sending out a news release.  Email was useless.  Who was going to read their email on that Friday night or over the weekend before a holiday week?

The only choice was our website and social media.  So that’s what I did.  Did it work?

Read on to find out how success happened, and who I had the pleasure of announcing.

Let’s take a short step back.  Your website and social media won’t work without being prepared beforehand for success.  Your traffic level on your site must be high to begin with.  You must have a lot of the right followers on social networks BEFORE expecting a positive response to anything you will announce.

Both are required.  Without it, you could announce the most important event on earth and nobody would hear about your important news.

To build website traffic and your social network, it takes a fair amount of humility, understanding your potential audience, and passion.

Humility, because at first you won’t have any traffic, friends, or followers.  Time to get to work.

Understanding, because if you don’t know who your audience is, you won’t be able to attract them.  Go find them where they hang out on Twitter, LinkedIn, Facebook, Google+, or wherever their Internet homes happen to be, and start humbly interacting with them thinking of ways to help.  Remember add value to them, not you.  Your goal should be to help them.  Followers, friends, and email addresses will start to build.

And finally passion: you have to add value to your audience – a lot of it.  That means thoughtful content development. That work is not free.  It takes time [I assume your time is not free of charge], resources, and talented partners.  Without passion for the subject matter and helping others, you will never be successful, because you won’t make the decision to spend the time developing the content and relationships you need to make great media.

Now back to the announcement.  In our situation, all three have been fulfilled.  It took over two years because this audience is hidden behind a wall of assistants, gatekeepers, and technophobic users whose average age is in their 70’s.

Impossible?  So are most of your marketing situations in this economy.  Find a strategy that will work for yours using the three principles I’ve outlined.

When Monday rolled around, the analytics report showed we had pretty decent traffic on our website and in social media channels considering the circumstances.  I decided to go ahead and send the announcement out to our email list, rather than wait until after New Years.

The marketing mix was primed with social media and our website. It was time to see who was listening during a holiday.  I announced our event speaker, Tom Brokaw, using our strong email list to residents, influencers, and gatekeepers in the Town of Palm Beach.  This exclusive list took over two years to build.

Click to see the announcement here.

The results: By end-of-day Tuesday, we had over $48,000 in ticket sales and commitments.

I continued to work social networks about the event, especially Twitter and Facebook.  Our “This Week in Palm Beach” e-news aggregation followed up the announcement to add more value to followers on our list.  The news announcement on our website has had more viewers than any other news item – ever.

Within a week the momentum continued with increasing traffic and sales.  I still had not sent out a news release and a major local magazine saw our announcement and asked to do a feature story about Mr. Brokaw a month before our event, promising to mention the event.  You can’t have better earned media.

The answer to the question, “Does Email and Social Media Marketing Work?” is yes.  The situation could only have been worse if a major news story had taken over everyone’s attention.  But, baring that, with the proper preparation for success this announcement has convinced me that on it’s own, email and social networks can work.  But consider your timing for even MORE success!

The next steps in the marketing mix are direct mail, news releases and pitches to the media, and much more. In the current economic environment, I would NEVER rely solely on email and social media marketing; but, as an initial effort, it works!

Filed under: Brand Journalism, Content Development, Content Marketing, Email Marketing & PR, Non-Profit Marketing & PR, Public & Media Relations, Social Media Marketing, , , ,

Google+ Gets a B Plus from Brown Ltd.

We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing:  “What Google+ could do for news.”  It peaked our interest because if it can do it for “news” it will do it for “brand journalism” – one of our specialties.

We give Google+ a B+ because it’s a project, not a finished app.  Definitely not a killer app.  Not yet.  Remember MySpace, OS/2 (what you never heard of it? – my point exactly), etc?

Google+ will be a strong player in marketing and PR.  Much better than Google Buzz.  We’ll have to wait and see what develops and how innovative marketing and PR pros develop its use in the integrated marketing mix.  I have some initial Ning like ideas, especially with the Circles feature, but that will be a later post.

Take a look at these reviews, see it for yourself, and let me know what you think:

“TechCrunch had one of the first and best explanations of what Google+ is all about, and Wired’s Steven Levy wrote the most comprehensive account of the thinking at Google behind Plus: It’s the product of a fundamental philosophical shift from the web as information to the web as people.”
Mark Coddington
, Nieman Journalism Lab, Harvard: What Google+ could do for news
http://bit.ly/oV3j71

“Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date.”
Steven Levy
, Wired: Inside Google+ — How the Search Giant Plans to Go Social
http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1

“Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a “project” rather than a “product” — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire. Overall, Google+ is solid. But I’m not going to call it a Facebook killer or a game-changer.”
Ben Parr, Mashable:
http://mashable.com/2011/06/28/google-plus-review/

“This is the way Google always wanted social networking to work, and this time the company may have pulled it off.”
Jason Hiner, ZDNet: Is Google+ about to transform the Web?:
http://www.zdnet.com/blog/btl/is-google-about-to-transform-the-web/52004

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Future Vision, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Public & Media Relations, Reputation Management, Search Engine Marketing, Social Media Marketing, Video & YouTube, Websites, Writing, , , , , , , , , , , , , , , , , , , ,

Marketing and PR 2.1

I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach.

It was a great group and it gave me the chance to explain:

  • The current state of marketing and public relations
  • How to integrate traditional and new media marketing and public relations
  • How to use content marketing to get more leads, prospects, and sales
  • Using Brand Journalism to reach customers, stakeholders, influencers, and the press
  • The new Marketing Mix 2.1
  • The importance of measurement and analytics
  • Customer Relationship Management and systems

Click below to see the presentation.  Let me know what you think!  Did I miss something?  Anything to add?

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Real Estate Marketing, Reputation Management, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Websites, Writing, , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 28 other followers

Google

Add to Google

Share This

Bookmark and Share

My Portfolio Below

In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

Flickr Photos

Leah and Ben

Gianna tough

Ben Costume

Ben after bath

Royal Park Way

Ben - Palm Beach Thanksgiving

Ben First Home Run

Brokaw-Ad

Ben Eyes

Worth Ave Sculpture R. Michael Brown

More Photos
%d bloggers like this: