Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Google+ Gets a B Plus from Brown Ltd.

We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing:  “What Google+ could do for news.”  It peaked our interest because if it can do it for “news” it will do it for “brand journalism” – one of our specialties.

We give Google+ a B+ because it’s a project, not a finished app.  Definitely not a killer app.  Not yet.  Remember MySpace, OS/2 (what you never heard of it? – my point exactly), etc?

Google+ will be a strong player in marketing and PR.  Much better than Google Buzz.  We’ll have to wait and see what develops and how innovative marketing and PR pros develop its use in the integrated marketing mix.  I have some initial Ning like ideas, especially with the Circles feature, but that will be a later post.

Take a look at these reviews, see it for yourself, and let me know what you think:

“TechCrunch had one of the first and best explanations of what Google+ is all about, and Wired’s Steven Levy wrote the most comprehensive account of the thinking at Google behind Plus: It’s the product of a fundamental philosophical shift from the web as information to the web as people.”
Mark Coddington
, Nieman Journalism Lab, Harvard: What Google+ could do for news
http://bit.ly/oV3j71

“Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date.”
Steven Levy
, Wired: Inside Google+ — How the Search Giant Plans to Go Social
http://www.wired.com/epicenter/2011/06/inside-google-plus-social/all/1

“Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a “project” rather than a “product” — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire. Overall, Google+ is solid. But I’m not going to call it a Facebook killer or a game-changer.”
Ben Parr, Mashable:
http://mashable.com/2011/06/28/google-plus-review/

“This is the way Google always wanted social networking to work, and this time the company may have pulled it off.”
Jason Hiner, ZDNet: Is Google+ about to transform the Web?:
http://www.zdnet.com/blog/btl/is-google-about-to-transform-the-web/52004

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Future Vision, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Public & Media Relations, Reputation Management, Search Engine Marketing, Social Media Marketing, Video & YouTube, Websites, Writing, , , , , , , , , , , , , , , , , , , ,

Marketing and PR 2.1

I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach.

It was a great group and it gave me the chance to explain:

  • The current state of marketing and public relations
  • How to integrate traditional and new media marketing and public relations
  • How to use content marketing to get more leads, prospects, and sales
  • Using Brand Journalism to reach customers, stakeholders, influencers, and the press
  • The new Marketing Mix 2.1
  • The importance of measurement and analytics
  • Customer Relationship Management and systems

Click below to see the presentation.  Let me know what you think!  Did I miss something?  Anything to add?

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Micro Blog (Twitter), Mobile Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Real Estate Marketing, Reputation Management, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Websites, Writing, , , , , , , , , ,

Brand Journalism Works

Trinidad Carnival: See Brand Journalism about Motorola with the Police in Trinidad

Brand journalism works for corporate brands, non-profits, products, services, etc.

People want information, both good and bad, and they remember it if it’s told to them as a story. News organizations focus on conflict and bad news.

There is a lot more information that is relevant and interesting than just bad news.

Tell the good news using a journalistic style, add a bit of conflict or potential bad news, and you have a winner.

What do you think?  Do you have examples you can share?

Motorola
Click here to see the example of Motorola Brand Journalism with the Police in Trinidad

Ford
Ford has one of the top Brand Journalism sites I’ve seen.  It includes an easy to use “Submit Your Stories” area with easy sharing, a “Featured Story”, “Your Ideas” section, plus Ford on Facebook, Flickr, YouTube, and In The News.  Anytime you can get people to write and publish good stories about you, that’s the ultimate in Brand Journalism.  Check it out: www.TheFordStory.com

Johnson & Johnson
Great examples in their “Our Stories” section: http://www.jnj.com/connect/caring/patient-stories

Imperial Sugar
Another great site that “owns” sugar news, the Imperial Sugar Company Online Newsroom: http://www.ISCNewsroom.com

Subscribe or check back often to see more great Brand Journalism examples.

Filed under: Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Lead Generation, Non-Profit Marketing & PR, Public & Media Relations, Reputation Management, Search Engine Marketing, Video & YouTube, Writing

Need A Freelance Writer, Editor, Blogger for Recession-Proof Results?

Mike Means Business

You need a pro. Someone that can see today, and the future, and act on it before it happens.

I’ve been a writer, managing editor, the first multimedia producer at IBM, and I started the first professional corporate blogging group at IBM in 1988 with 15 full-time writers.  That’s right, it’s not a typo – 1988.

“That kind of future-vision experience will get results for your business.  My recession-proof marketing writing will get more traffic, leads, qualified prospects, and sales for you – for the lowest cost per customer – in today’s market.”

From there I went on to win a NY Film Festival Award in 1989 for showing the world what the Web would become 6 years before the Web went live in 1995. My 1989 production was featured on Good Morning America, The Today Show, Discovery Channel, magazine covers, and local TV affiliates all over North America.

Editors at the NY Times looked baffled when I showed it to them in 1990. They still haven’t caught up.

“How did I know?  I’m plugged in. I have 1,478 real contacts in my smart-phone including thought leaders, teammates, future visionists, media pros, and entrepreneurs. Together we see the flow, the trends, and select strategy wisely. I’m an early adopter. I learn new technologies, channels, and techniques before most others and implement at the right time – not too early, never too late.”

Then Motorola stole me away from IBM and I used the Internet to launch a little company called Nextel. I got them Business Week Magazine’s Product of the Decade in the 1990’s.

“Do you need these kinds of results?  Hire a pro. Someone that is plugged into the markets, knows how to research for now and the future, uses cutting-edge information strategy, and can drive traffic to you.”

Since then I’ve been helping organizations take advantage of the Internet. I cut $9.8 million from the Pulte Homes Florida annual advertising budget by moving them out of traditional media to the Web. In that same year, I increased their lead-bank from 70,000 leads to over 300,000 qualified leads for 80 communities. Their sales went to 4,200 homes per year – over a $Billion. In 2009, they had 3,200 home sales. Down, but not out, still using my methods and systems.

During the worst real estate crisis since WWII, I helped a boutique new homebuilder grow from 24 home sales in all of 2007 to 204 home sales [in 6 months] in 2008 – for $84 million in sales. What real estate bubble bust? Not when I use my methods.

“I’ve specialized in tech, science, healthcare, real estate, non-profit, and public policy. Call me right now to get a free quote!”

If you are looking for a REAL pro, that has the strategic vision, background and skill, and hands-on writing experience to increase traffic, leads, qualified prospects, and sales, see my portfolio:

www.RMichaelBrown.Wordpress.com

“You won’t get the same winning results from part-time bloggers, students, interns, or all the posers working from home out there. Getting $million results is not like writing a letter to home or an email to the boss. It takes strategic thinking, creative talent, and a track record of big wins to give you the confidence in the decisions you make.”

Hire a pro.  Get results.  Call me today: 561-756-1674

Mike

Filed under: Advertising, Blogging, Branding, Content Development, Content Marketing, Email Marketing & PR, Future Vision, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Non-Profit Marketing & PR, Public & Media Relations, Real Estate Marketing, Reputation Management, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Websites, Writing, , , , , , , ,

The 8 Success Criteria For Facebook Page Marketing

This a solid outline for your Facebook effort.

Altimeter Group conducted research, and gleaned input from 34:

– Vendors
– Agencies
– Experts

To determine success criteria and develop a roadmap for Facebook
page best practices.

View more documents from Jeremiah Owyang.
To connect with Mike on Facebook: www.facebook.com/rmikebrown
To connect with Mike on Twitter: www.twitter.com/RMikeBrown

Filed under: Blogging, Branding, Content Development, Content Marketing, Micro Blog (Twitter), Reputation Management, Social Media Marketing, , , , , , , , ,

Will an Oil Spill Grass Roots Marketing Campaign Work for Florida?

All clean at Boca Raton beaches!

Collateral damage is part of any disaster or emergency.  Misinformation or the wrong perception is common.  Florida is going through that right now.

Mention vacationing or buying waterfront property or near beach homes in Florida, outside the state, and many react, “The beaches are flooded with oil,” Property values are crashing because of the oil,” and on and on.

It’s just not true.

The facts:

– Some beaches are impacted in NORTHWEST FLORIDA.  Check those locations before making arrangements.

– Florida has over 1,197 statute miles of coastline.  A VERY SMALL PERCENTAGE OF NORTHWEST FLORIDA is impacted by oil.

– Florida has over 663 miles of available beaches.

– The beaches that are impacted in NORTHWEST FLORIDA, primarily Escambia County, are over 700 miles from the Florida Keys.  There’s a lot of clean beach between Escambia County, Florida and the southern tip of Florida.

– The oil is a long way from the Gulf of Mexico Loop Current – possibly hundreds of miles.  IF the oil gets into the look current, then it will take at least 7 days to get to the SOUTHEAST FLORIDA coast (Palm Beach to Miami).  Then it will most likely arrive as tar balls.

– From Jacksonville to the Florida Keys have NOT BEEN TOUCHED by oil or tar from the BP disaster.  Most of the WEST COAST of FLORIDA has NOT BEEN TOUCHED by oil or tar form the BP disaster.

The Florida Tourism Councils and Visit Florida are encouraging residents and visitors to post and send pictures as visual evidence that the beaches are clean, clear, and ready for visitors, second home buyers, or retirement buyers!

Pure beaches here in Jupiter!

It’s a tragedy that the BP Oil gusher (hardly a “spill”) happened and is still going on. We should all support the coastal communities in NW Florida, Alabama, Mississippi, and Louisiana to stop the oil and from hitting their beaches and reefs, and clean up the mess.

In the meantime, let your friends, families, and out-of-state associates know there is no collateral damage in most of the state of Florida.  Our economy depends on it.

Filed under: Advertising, Branding, Crisis Communication, Non-Profit Marketing & PR, Public & Media Relations, Real Estate Marketing, Reputation Management, Social Media Marketing, , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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