Marketing Works Today

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Brown Ltd. Launches New Online Magazine: “Marketing Works Today”

Marketing Works Today latest news: Author Services & BlogTalk Radio via @flipboard @BrandJournalism

 

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Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Development, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Marketing Measurement, Mobile Marketing, Non-Profit Marketing & PR, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing, Traffic, Video & YouTube, Writing

The Death of Time with the Birth of Social Media

The Death of Time with the Birth of Social Media.

Filed under: Content Development, Content Marketing, Publishing, Social Media Marketing, Writing

Great article about brand journalism and the move from newsrooms to corporate communications

I hired 15 full-time journalists to work at IBM in the early 1990’s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:

http://on.mash.to/OFw4Dm

Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, ,

Direct To-the-Point Writing

Don’t spend 140 characters teasing a subject on Twitter and then 140 paragraphs before you get to the point when the viewer clicks your link.

I’ve been seeing a lot of links to bloated writing lately. Stop!

Don’t tell jokes, anecdotes, unrelated opinions, etc. before getting to the point. Keep it short and direct to the subject or you’ll loose your viewer.

Make your point first, then you can expand on the subject with the other stuff.

Enough said.

Filed under: Blogging, Brand Journalism, Content Development, Micro Blog (Twitter), Writing, , , , ,

The First Blogs and Bloggers?

Blogs are considered to be a relatively new phenomenon in the last 20 years.  But are they?

In the 1500’s through the 1800’s, Ben Franklin, Samuel Sewell, Alexander Hamilton, Thomas Paine, Adam Smith, and many others published what were called pamphlets – short small booklets with their news, ideas, and opinions (their content) about contemporary affairs.

Sounds like a blog doesn’t it?

There were thousands of these printed. In one reference they have more than 15,000 titles: Pamphlets in American History

How did a reader comment on another person’s pamphlet? They published their own as James Chalmers, a loyalist, did within weeks after Thomas Paine printed Common Sense.

The topics varied from war to women, civil liberties to labor, tariffs to free trade, taxes to finance, capitalism to socialism, religion to atheism, and many more.

Hmm, sounds like 2011, not 1711, doesn’t it?

A few examples are shown below:

The Rights of Man
Thomas Paine, 1791

Common Sense
Thomas Paine, 1776

Plain Truth
James Chalmers, 1776 (an answer within weeks of Thomas Paine’s Common Sense) – The first blog comment?

A Dissertation on Liberty and Necessity, Pleasure and Pain
Benjamin Franklin, 1722

The Selling of Joseph (Is Slavery Christian?)
Samuel Sewell, 1700

Is the Governor Corrupt? – A Memorial of the Present Deplorable State of New-England
Henry Ashurst, 1707

How Does God Cause Earthquakes?
Thomas Prince, 1755

The Loyal Convert – A royalist pamphlet
Francis Quarles, 1644

Why is this important you ask?  Publishing content is an American tradition.  Anyone that could afford it, published – not just newspaper and book publishers.

The cost has come down and the form has changed (print = newsletter postcards), e-mail newsletters, and various types of Internet channels. But publish we do.

We publish on politics, economics, history, current events, religion, and of course marketing – after all at our core, Americans are merchants.

I was the first multimedia producer at the IBM PC Division. One of my roles was managing editor of one of the first professional blogging groups – 15 full-time freelance journalists that wrote about our products, services, and customers – in 1987.  The first brand journalism group that I know of.

We published on Internet Newsgroups, Forums, and Weblogs. Some of the content was used in an old medium: print [something called press releases… plus brochures, magazines, newsletters, and product packaging.]

Hey, who is that guy? One of the first bloggers? Maybe the first brand journalist.

 

So the next time you’re thinking about getting into blogging, remember, it’s not new – you’re just late in getting started.

 

 

 

If you need some help, contact me. My name is Mike – and I’m your publishing friend. MikeBrown (at) BrownLtd (dot) com

Filed under: Blogging, Brand Journalism, Content Development, Content Marketing, Print, Public & Media Relations, Writing, , , , , ,

Brand Journalist or Another Title?

Real Estate Brand Journalism via Email

You can call me anything you want as long as I get paid and you don’t call me late for dinner.

I’ve been doing “brand journalism” and content marketing since the 1980’s at IBM. Before that I was a national magazine and newspaper reporter, contributing editor, stringer, feature writer, managing editor, etc… Lots of titles.

It’s all semantics.

The lines between a classical journalist and a content maker are blurred almost beyond recognition.

I’ve had magazines ask me to write puff pieces for advertisers for their news section. I’ve produced videos for companies that ended up as segments on Discovery or a local affiliate, I’ve produced “News Minutes” for radio that focused on an advertiser’s product or service, and on and on.

Media company journalists are content makers. So are brand journalists.

The media company will say they are objective and don’t take a position on a story. The brand journalist clearly takes a position. Do you believe the media company?

I’ve learned since sitting in media company editorial meetings pitching stories: There is little, if any, objectivity.

The fact that an editor or editorial staff would choose to run a story on a celebrity divorce, instead of a story on the Marines that were killed this week in a war zone, automatically demonstrates bias. They are biased based on what their audience wants and their business model vs. what really is important news.

The act of choosing a particular story, one quote over another, who to quote, one fact over another fact, is an act of bias. There’s very little that’s “objective” about it.

And that doesn’t include purposefully spinning a story the way media companies do. They have their “editorial positions” on issues and as a reporter, you better follow them, or out you go.

Each writer and editor brings all their experience and baggage to the party. You can try to fake objectivity, but using judgment about a story is an act of subjectivity.

The news business is a business first. The “code of journalism ethics” is a fairy tale [Oh, there I’ve gone and said it – let the hate email begin]. Nice thing to aspire too but not followed or in most cases not practical. The code is to sell eyeballs and ears, as many as you can, so you can increase ad revenue, not some lofty goal of news nirvana.

Newsletter Postcard

The only reason there is evening news from a local affiliate TV station is to put content around the advertising – not the other way around. Do you really care about the car wrecks, burglaries somewhere else, weather emergencies outside your neighborhood, etc? What is the journalism “code” for that?

It’s great to tell all sides of a story. That’s what hard news and feature journalists are supposed to do. But it’s rare when it happens for a lot of reasons: time, space, budget, knowledge…

Most Americans trust journalists less than lawyers or car and real estate salespeople. Why? Because they know objectivity is a myth. They would rather that the writer/producer just be honest about it… like brand journalists are.

Brand Journalism (or whatever you want to call it) – helpful information that customers and prospects care about, usually told as a story – has driven more press to my employers and clients than thousands of press releases.

In fact, I have publishers from newspapers, magazines, and GMs from TV stations contact me to get in on the action. They figure it’s better to find a way to work together than compete. It’s all about the quality of the content and the analytics. Get more eyeballs than the press, and the press will come running.

How about this for a title: I’m a for-profit content maker. No? Better yet, just call me paid.

Filed under: Brand Journalism, Content Marketing, Print, Real Estate Marketing, Writing, , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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