Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Your Brand is a Promise. Content Marketing is a Big Part of How You Make It

By +Brian Clark @CopyBlogger

This is a must read about branding and how you should do it today. Content marketing (publishing) isn’t the only method and the Internet isn’t the only channel; but, they should be a main focus of your marketing and PR strategy.

Don’t forget brand journalism!

Got content?


Filed under: Brand Journalism, Branding, Content Marketing, Lead Generation, Search Engine Marketing, Social Media Marketing

The State-of-the-Art in Integrated Marketing & Media: The River

If you want to see the state-of-the-art and full range of integrated marketing and media for a product or a brand, follow the link with the launch of The River.

It includes:

A Book (novel)
E-Book Versions
– Audio Version
Live Performance Events
– Social Media
> Facebook
> Twitter
> YouTube
> Pinterest
> LinkedIn
– iPhone & Google Android App
– iTunes Music Album
…and more

I’m thinking it will be picked up as a film or TV movie next. The only thing I would add is Google+

Filed under: Integrated Marketing & Sales, Publishing, Social Media Marketing, Video & YouTube, ,

Great article about brand journalism and the move from newsrooms to corporate communications

I hired 15 full-time journalists to work at IBM in the early 1990’s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:

Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, ,

Have You Been Unemployed for a Long Time?

Get out of the unemployment circle! Do something different.

Here’s a solution in addition to your normal search activities.

Think of yourself as a product or service.  What would you do if you had to market it?  Implement a low cost integrated marketing and public relations strategy.

Create a content marketing program about you and your field. Become known as the authority on the subject.

Aggregate, curate, and create content yourself. Your channels for the content will be:

– Your Website
– Your Blog
– Your Email List (Subject Newsletter You Send Out Weekly)
– LinkedIn
– Facebook
– Twitter
– Tumblr

Network to Get Work

This is known as an inbound marketing program.  Get followers and collect email addresses to expand your subscribers and network.

Next, look for speaking opportunities to solidify your expertise. Interact, connect, get followers and friends.

As you grow the press will start to follow you. This takes time. It won’t happen overnight.  But you’ll be spending your time wisely keeping up-to-date on your field, making more contacts, and making yourself more valuable.

Next thing you know, you’ll be employed or at least have clients. When you think of yourself as a product or service, your search expands to bigger and broader opportunities.

Learn more about content marketing here:

What is Content Marketing?

Content Marketing 101: How to Build an Audience that Builds Your Business

Content Marketing Institute

If you need help, contact us and we’ll set it up and teach you how to do it:

Email and Follow Us To Learn More

Remember: Mike Means Business!

About Me:
Freelance Writing & Producing:
Marketing Works Today:
Facebook Page:
Twitter: @BrandJournalism
[c] 561-756-1674

Filed under: Blogging, Brand Journalism, Content Marketing, Email Marketing & PR, Public & Media Relations, Publishing, Social Media Marketing, ,

The Latest News about Brand Journalism

News and reporting about brand journalism is increasing. Here’s the latest:



Dispelling the Darkness with Brand Journalism
By Kyle Monson

Brand Journalism as a term has been accused of being typical Dark Side dissembling, but at its best, it can be a powerful combination of honesty, narrative, and audience participation. We tend to target the most intelligent and most savvy audience members—the influencers. These people are not easily fooled, they hate crappy content, and they tune out traditional advertising. It’s tough to reach them, but brands can do so by being real, addressing their information needs, and maintaining relevance in a real-time world.
In other words, we need to act like journalists.

Read More (Brian Solis)


‘Always Be Publishing,’ Brand Journalism and How It Can Help Your Startup
By Tim Gray

As a business owner, you’ve probably heard the term: “Always be closing.” Though the directive still rings as true as it did when Alec Baldwin trumpeted it in the 1992 salesman’s opus Glengarry Glen Ross, “Always be publishing” may make more sense for today’s young entrepreneurs.

That’s the idea behind the new marketing concept of “brand journalism,” which is the practice of covering your business and industry like a reporter. In other words, you’re transforming your marketing efforts into publishing efforts.

Read More (YoungEntrepreneur)


Seven Reasons Your Content Marketing Needs a Brand Journalist
By Ann Handley

Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.

Read More (MarketingProfs)


Communications Innovation: Brand Journalism and Cisco’s Corporate News Site
By Karen Snell

Brand journalism. Depending on what hat you wear in your organization,  you’ve likely heard, read or even followed the buzz around this relatively new trend in communications. Maybe, you’ve even tried it.

“At it’s most basic level, brand journalism involves honest brand storytelling that invites audiences to participate” says Kyle Monson, former tech journalist and editor at PC Magazine in a his article Dispelling the Darkness with Brand Journalism.

Read More (Cisco Blog)


Telling Brand Stories from the Beginning
By Karen Lee

Clients and marketers alike are seeking new ways to build a more natural connection with their consumers, and to make their brand appear more authentic. Custom publishing, branded content, branded storytelling—whatever you call it, clients want it.

Read More (TotemJournal)


Good brand journalism is about substance over style.  If you want to learn more about it and meet the top practitioners, join the LinkedIn thought leadership group BRAND JOURNALISM [].

Go to the group and hire a pro: Tell a True Story Well. Hire a Brand Journalist.

Filed under: Brand Journalism, Content Marketing, Publishing

Brand Journalism: Your revenue success starts with a good story

By Ron Stein
William Faulkner said, “If a story is in you, it has got to come out.” So, what’s your company’s story?

Having a narrative that strikes a cord with your audience is one of the best marketing and sales tools you can have. Think about it — how many times have you been captivated by a great story? Whether it’s a novel you can’t set aside or the inspiring tale of a presenter, stories add credibility and move us to action.

You need a story that rises above the noise because people will decide to buy when they connect with your business on some level.

Read More (Florida Trend Magazine)

Filed under: Brand Journalism, Branding, Content Marketing, Uncategorized, ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign!

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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