Websites are like feelings. Everyone has them, but some are better than others.
Determining what makes a great website isn’t a matter of taste, it’s a matter of purpose and matching the brand personality. Graphics and navigation are not the driving force for a good site now. Viewer engagement is now fundamental.
Dynamic content, ease of use, an information architecture that is intuitive and doesn’t have to be figured out or learned, speed to content, and integration of social and rich media for interaction are the new demands for good sites.
Most of all, sites have to be real and true to the brand. No more staged stock photos of happy people. So here are some local sites that I thought matched their brand, invited engagement, and were easy to view and use.
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