Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Create a Brand Blog to Promote Your Products & Services

Wine in Town of Palm BeachA great “Brand Journalism” strategy is to create a brand blog to promote your offerings.  You can create one for free using WordPress.com

A recent example is one I just launched for one of my clients in the Town of Palm Beach: The French Wine Merchant.

Maurice Amiel, the owner, decided to promote a “Wine of the Week” to help launch his new business.

Newspaper advertising wasn’t working.  Free events were barely getting him business.  So I suggested a brand blog.

It’s a way to quickly offer promotions, publish stories about his high-profile events in this exclusive luxury town, and get customers and others to comment.

Launching it with the right social media mix (see my social network sites: Twitter, Facebook, LinkedIn, ActiveRain) got him #3 on the first page of Google in the first week.  Check the site here:

The French Wine Merchant

If you want some help creating a site, it takes me about 6-10 hours, contact me today!

MikeBrown@BrownLtd.com

 

 

Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Marketing, Lead Generation, Social Media Marketing, Traffic, , , , , , , , ,

3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I’ll bet you want to find out how to get more qualified leads, prospects, clients, and sales?

I’ve received a lot of questions in the last couple of weeks about what are the best sources for practical information on marketing – especially online.

One of my specialties is to look across industries, find best practices, and test to see if what I learned applies to a particular industry.  This method has helped me introduce new marketing methods and systems for many products and brands.

There is NO magic bullet for marketing, especially in this economy, even though there are a lot of marketing pros searching for it, and a lot of hucksters promoting it.

Like many industries, marketing is an evolving science.  I say science because if you are doing it right, you don’t spend a dime on marketing without a strict measurement system in place – that means a well-thought-out-system [including Math] to check the results!

This next statement is going to surprise you. Please let me explain.

Two of the best sources of advertising knowledge today come from an early advertising copywriter, John Caples, that wrote “Tested Advertising Methods” in 1932, and Claude Hopkins, an engineer and inventor that wrote “Scientific Advertising,” also in 1932.

Most of their principles for testing marketing and advertising work today – you just apply their methods to traditional advertising AND online.  I read these books early in my career and have worked to apply what they taught me to direct mail, traditional advertising (print, TV, radio), and online.

I use systems to measure and quantify results to find out if a marketing component or campaign is working.  It’s extra work but it takes most of the guesswork out of advertising and saves huge $$ in the marketing budget.

The more recent book that will help you learn the new marketing and PR paradigm is written by a friend, David Meerman Scott.

There have been thousands of books written about marketing, advertising, and PR from 1932 to today.   I’ve studied a lot of them.

If you will combine the fundamentals from the earlier books and add New Rules, you’ll go a long way to gaining an in-depth knowledge of practical advertising and marketing that works to increase your qualified leads, prospects, clients, and sales – for the lowest cost / customer.

Let me know what you think!

Filed under: Advertising, Marketing Measurement, , , , , , , , , , , , , , , , , , , , , , ,

The Brand Called “Me”

You’ve been laid-off, down-sized, right-sized, or capsized. Maybe all-of-the-above multiple times.

Your “personal brand” is old, worn, and beaten. So is theirs.

All brands go through tough times. American Airlines has fallen out of favor. Nike took it on the chin. IBM got a big-blue butt whipping for over 10 years. GE and NBC, well – you know.

And your friends, neighbors, and colleagues have been through it too. Will they adapt and move to the next big thing? More importantly, will you?

How?

In a down market, in an economy that is spiraling to the bottom, now is the time to make your biggest moves. You must re-brand yourself. You must become “Me LLC.”

That doesn’t mean you have to start a company. But you have to think like you are. You have to think like a free-agent.

A free-agent with a championship brand.

Regardless of your age, position, or business, you must understand the importance of branding you. And you are your best brand manager. Even if you work for another company, you need to view yourself as a free-agent – because “sizing” will happen again.

Careers aren’t on ladders any longer. People don’t move up. They move through a marketplace maze just like products or services from a business.

Why not use the same branding techniques and advertising that major companies use? With the web, it doesn’t cost that much anymore.

We can show you how to create your brand, protect it, and advertise it.

Know Your Personal Brand: “Me LLC”

What is a brand? The simple answer is: a promise. It’s a promise of the value you provide others.

What makes you different? What do you offer? What have you done to make yourself stand out? What do you do that adds amazing, measurable, unique value?

Can you write it into a 15 word elevator speech? Make sure you phrase it as a benefit to the customer. As a free-agent, your resume must be a marketing brochure about the benefits you offer clients or an employer.

Protect Your Brand

Protecting your brand can be complicated – mainly because of the web. It’s called reputation management. Have you been online complaining a lot lately? Do you comment on blogs? Have you been to questionable websites and left a footprint you wouldn’t want anyone to know about – particularly an employer or a client?

We know strategies that can help you create and protect your web “Me LLC” brand. There isn’t any reason why you can’t launch your new brand or re-brand right now – today.

Advertise Your Brand

The first step is the obvious one: Career Sites. Next is Social Networking sites. And to be a complete branded free-agent, you must create a website and blog.

Website domain names and template driven user created websites don’t cost much today and they are simple to use after you know what you’re doing. The problem comes in if you don’t have the time to figure all this stuff out, learn how to update your sites and social networking sites, and discover the strategy to advertise.

Actually, once you know how to do it, the whole process is easy. Finding it out is hard because you have to learn the software for each site and research the “channels” that best match your brand.

That’s where Brown Ltd. can help. We already know the best websites, the best social network sites and how to manage them, and how to expand your brand with free advertising. We sit down with you for one-on-one training, tailor a strategy that matches your brand, and show you how to do it.

We help you create the sites, plug into social networking, and get you going. The typical cost for a personal branding setup costs less than $500 and can be done in less than a week – roughly 10 – 15 hours of hands-on help.

The value is incredible. After everything is built, you can put as little or as much time into it as you want – it depends on how pervasive you want your brand to be.

So get started creating “Me LLC” today! A powerful brand attracts clients and employers so don’t wait. Be your own free agent right now! Contact Mike at 561-756-1674 or mikebrown@BrownLtd.com

Filed under: Branding, , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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