Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Great article about brand journalism and the move from newsrooms to corporate communications

I hired 15 full-time journalists to work at IBM in the early 1990’s to do what has become known as brand journalism. They reported on our products, services, and customers. They followed most of the guidelines in this article. Want to get started? This is how:


Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, Writing, ,

Why the Enterprise Needs a Few Good Journalists

Making the Case for Brand Journalists

By: Shel Israel

I seem to have picked up on an unintended theme recently. Recently, I wrote about how Rackspace employed Robert Scoble but let his video interviews with entrepreneurs remain independent of the company marketing efforts. Earlier this week,  I wrote about how the lines of journalism are being blurred between media, the organizations they cover, and the people who consume their content. I didn’t realize it at the time, but the two stories connect.

Tom Foremski is right, that every company is now a media company. But his fine thought overlooks one painful fact: most companies are still very bad at being media companies.

Read More (Forbes)

Filed under: Brand Journalism, Content Development, Content Marketing, Publishing, ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown

Twitter Updates

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign!

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 28 other followers


Add to Google

Share This

Bookmark and Share

My Portfolio Below

In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

Flickr Photos

%d bloggers like this: