I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach.
It was a great group and it gave me the chance to explain:
- The current state of marketing and public relations
- How to integrate traditional and new media marketing and public relations
- How to use content marketing to get more leads, prospects, and sales
- Using Brand Journalism to reach customers, stakeholders, influencers, and the press
- The new Marketing Mix 2.1
- The importance of measurement and analytics
- Customer Relationship Management and systems
Click below to see the presentation. Let me know what you think! Did I miss something? Anything to add?