Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

UPDATE: Embrace Life wins International NY Festivals Award

Winner of an International NY Festivals Award

Embrace Life, a YouTube phenomenon that went viral with over 12 million views, has just won a NY Festivals International Advertising Award. It’s well deserved. The video doesn’t use a single spoken word but the message is loud and clear.

The UK govt PSA beats Nike, Bud Lite, Christian Dior, etc for top advertising honor:  http://www.youtube.com/watch?v=h-8PBx7isoM

Filed under: Advertising, Non-Profit Marketing & PR, Public & Media Relations, Video & YouTube, Writing, , , , , ,

Everyday Heroes & Leaders

A few years before the attack on 9/11/2001, I produced a PSA  that was the essence of what Motorola did for the marketplace.  Here’s the spot in 1999.  The goal was to “write” with pictures.  It only has 35 words (spoken or on-screen) in 92 seconds. 

It got a lot of attention from customers.  What do you think?

Filed under: Branding, Crisis Communication, Public & Media Relations, Reputation Management, Video & YouTube, Writing, , , , , , , , , , , , , , , , , ,

Print can work as part of a marketing and PR strategy. See when!

A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation.  Many times print is a great fit. 

The key is to have a measurement system so you can validate or change tactics to spend the lowest cost per customer.

One example of print that works for real estate marketing: Direct Mail.  It works in almost every situation. A time it DOESN’T work is when you are trying to attract international buyers.  Direct Mail would be crazy in that situation because of the cost.

Another example of a situation that works for print: Newsletters targeting older (60+) and very wealthy buyers.  Many in this demographic don’t use the web, email, or if they do, don’t know how to open attachments or have assistants do their email for them.

A great example of print that works for the 50+ market is “Where to Retire” magazine. With an ad they have a reader response card. The magazine sends you mailing labels and a spreadsheet so you can follow-up with people that checked your box on the card.  Great measurement system!  This magazine is one of the most effective I’ve used for new home buyers or to advertise an area or community.

One of the best post’s I’ve seen on print as part of your marketing and PR strategy.

Post below from a great content marketing strategist: Joe Pulizzi:

http://blog.junta42.com/content_marketing_blog/2010/03/rethinking-print-as-part-of-the-content-strategy-fortune-apa-proving-print-is-not-dead.html

Filed under: Integrated Marketing & Sales, Marketing Measurement, Print, , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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In the My Shared File Box below you will see files to download from my portfolio. Download and let me know what you think!

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