Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

The 8 Success Criteria For Facebook Page Marketing

This a solid outline for your Facebook effort.

Altimeter Group conducted research, and gleaned input from 34:

– Vendors
– Agencies
– Experts

To determine success criteria and develop a roadmap for Facebook
page best practices.

View more documents from Jeremiah Owyang.
To connect with Mike on Facebook: www.facebook.com/rmikebrown
To connect with Mike on Twitter: www.twitter.com/RMikeBrown

Filed under: Blogging, Branding, Content Development, Content Marketing, Micro Blog (Twitter), Reputation Management, Social Media Marketing, , , , , , , , ,

5 killer local websites worth taking a look

Battle MediaLab Website: Great Demo Reel! www.battlemedialab.com

Battle MediaLab Website - Great Demo Reel: http://www.battlemedialab.com

Websites are like feelings. Everyone has them, but some are better than others.

Determining what makes a great website isn’t a matter of taste, it’s a matter of purpose and matching the brand personality. Graphics and navigation are not the driving force for a good site now. Viewer engagement is now fundamental.

Dynamic content, ease of use, an information architecture that is intuitive and doesn’t have to be figured out or learned, speed to content, and integration of social and rich media for interaction are the new demands for good sites.

Most of all, sites have to be real and true to the brand. No more staged stock photos of happy people. So here are some local sites that I thought matched their brand, invited engagement, and were easy to view and use.

Click Here to see the rest of the article and the 5 sites:

5 killer local websites worth taking a look.

Filed under: Content Development, Content Marketing, Lead Generation, Traffic, Websites, Writing, , , ,

7 brands with bad-ass email programs – iMediaConnection.com

Email marketing and public relations has many great benefits:
 
  1. It’s instant, or at least faster than any other medium
  2. It can be interactive and encourages engagement
  3. The production values are almost limitless and media rich because there are no printing costs
  4. Distribution is virtually free
  5. Provides a great measurement vehicle

In this article by Dylan Boyd, he shows some great examples of campaigns that will provide you with inspiration.

 

7 brands with bad-ass email programs – iMediaConnection.com

 

ARTICLE HIGHLIGHTS:

  • National Geographic asks for your preferences, your profile, your desire for each email type, and, most importantly, your permission
  • Timberland’s emails stand out due to brand consistency, large calls-to-action, clarity of messaging, and easy-to-measure creative tests
  • Banana Republic has stepped into its own in testing, experimenting, and being different

Do your subscribers crave your emails? Be inspired by these brands that are marketing in ways that move audiences and drive results.

View >>

Filed under: Branding, Content Development, Content Marketing, Email Marketing & PR, Lead Generation, , , , , , , , , , , , ,

Engaging Customers: Go Get the Whitepaper

Joe Pulizzi and Keith Wiegold of Junta42 have created a whitepaper that is breakthrough thought leadership.  They tackle the tough topic of:

“What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it?”

I especially like the measurement section.  Since I promote a marketing strategy that will get you “leads, traffic, prospects, sales – at the lowest cost/per customer,” you can’t claim that without measuring results. 

Many think that social media engagement, Web 2.0, and content marketing to engage the customer is “free.”  Just because you didn’t place a media buy and didn’t hire an art director and production staff to create your content, it isn’t free.   There is real work involved in first-class engagement, and it costs you time, if not money. 

All measurement should include that time (cost per hour?) to see if your engagement is creating results.  Keep this in mind when reading their excellent whitepaper. 

It’s really great work and it’s free so I encourage you to go to their blog and download the whitepaper now:

Engagement: Understanding It, Achieving It, Measuring It Whitepaper.

Filed under: Content Development, Content Marketing, Marketing Measurement, Social Media Marketing, , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Twitter Updates

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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