Here’s a solution in addition to your normal search activities.
Think of yourself as a product or service. What would you do if you had to market it? Implement a low cost integrated marketing and public relations strategy.
Create a content marketing program about you and your field. Become known as the authority on the subject.
Aggregate, curate, and create content yourself. Your channels for the content will be:
– Your Website
– Your Blog
– Your Email List (Subject Newsletter You Send Out Weekly)
Network to Get Work
This is known as an inbound marketing program. Get followers and collect email addresses to expand your subscribers and network.
Next, look for speaking opportunities to solidify your expertise. Interact, connect, get followers and friends.
As you grow the press will start to follow you. This takes time. It won’t happen overnight. But you’ll be spending your time wisely keeping up-to-date on your field, making more contacts, and making yourself more valuable.
Next thing you know, you’ll be employed or at least have clients. When you think of yourself as a product or service, your search expands to bigger and broader opportunities.
Learn more about content marketing here:
If you need help, contact us and we’ll set it up and teach you how to do it: www.BrownLtd.com
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Remember: Mike Means Business!
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