Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

14 secrets to social network writing for profit

Social Networking Cloud

Hundreds of social networking sites available. By: R. Michael Brown

UPDATED! Social networking is the latest craze: blogging; commenting on sites like LinkedInFacebook, and hundreds of others; and Twitter, don’t forget that addiction.

Many know how to use these channels to rekindle or start new relationships. Not many know how to use them to get leads, prospects, or sales. Click to read more:

14 secrets to social network writing for profit.

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Filed under: Blogging, Content Marketing, Lead Generation, Micro Blog (Twitter), Public & Media Relations, Social Media Marketing, Writing, , , , , ,

Non-Profit That Builds Homes for Wounded Military Veterans – For FREE

I heard about this organization, “Operation Finally Home,” on the radio the other night. 

I do some non-profit marketing so I’m conducting a market test on Facebook, ActiveRain, and LinkedIn to see the reaction and try to drive traffic and donors to them.

They are expanding nationally to build homes for wounded military veterans. I like their operation model.

Wounded vets have a lot of disappointments and this group wants to make sure that doesn’t happen with their program. Vets don’t apply for a house and then suffer another disappointment when they don’t get approved.

Operation Finally Home works with the VA and military services to figure out the family that would benefit most from a free home, but they don’t tell the family until after the family is selected.

The vet doesn’t know it’s going on.

The house is free and clear, no mortgage, and 2 years of taxes covered. I’m going to try and help them market their program nationally.

They are based out of the Houston area and the sponsoring organization is Bay Area Builders Association.

Go to their website, follow them on Facebook, and TELL YOUR FRIENDS AND BUSINESS ASSOCIATES!

Website: http://www.babasupport.org/

Facebook: http://www.facebook.com/group.php?gid=149361504950&ref=mf

Thanks,

Mike
Proud Marine Dad

Filed under: Non-Profit Marketing & PR, , , , , , , , , ,

How Will Technology Change Real Estate Sales & Marketing in the Future?

My last job in the tech world of IBM (wired) and Motorola (wireless) was future vision marketing manager before I “got off the plane” and applied what I learned about digital marketing and PR in real estate.

We looked out 1 year, 5 years, and 10 years to try and imagine what is possible with wired and wireless technology. Then we would go tell customers about it.

My method involved interviewing patent holding engineers, scientists, marketing gurus, and futurists.

But one of the most valuable sources I had was from the sales force. They told me what was working and would not work, what customers asked for and expected in the future, and they actually gave me requirements for developing future products and programs.

One of the things I realized early on was that I came up with maybe 20% of the good ideas. The rest came from others. That’s where you come in.  I’ve created a starter list below.  Brainstorm!  Let’s create the idea of real estate marketing in the future together!

I would like to do that here, and share it online with Real Estate pros.

BASELINE

Here’s what we know as a baseline for the real estate market today:

– Digital imagery (photos, renderings, visual tours) made a big difference and are here to stay. 
– Social Networking and blogging leaped forward and will continue to grow.
– Email marketing is now full of pictures and is working great.
– Websites are including:
  = Listings
  = IDX integration
  = Property locators
  = Mapping
  = Galleries and Slide Shows
  = Some Facebook and blog integration
  = Some Video (in the early adopter phase and will expand in this next year)
  = Links to sites like Realtor.com, Zillow.com, Trulia.com, local community information like schools and shopping, etc., plus many others.
  = Multiple languages in addition to English (Spanish, French)
– Customer Relationship Management (CRM) Systems (Early Adopters using & winning!)
– Electronic “Video” Billboards (just started)
– Newspapers/Media Company Advertising Media Buys Happening on Google (Early Adopters only)
– Direct Mail
– Radio
– TV
– Signs
– Events
– Telemarketing
– Marketing Measurement Systems to track media buys and campaigns (Early Adopters only)

So here’s the question:  What will the future of real estate marketing look like?

CURRENT TO 1 YEAR OUT
– Broker and Builder websites will integrate Social Networking technologies for easy sharing and interaction (Facebook, Google Buzz, Twitter, ShareThis, Digg, Delicious, Live, Stumbleupon, LinkedIn, Blogs, etc.)
– Content Marketing will expand
– Direct Mail will include more Newsletter Postcards (smart marketers)
– Email Marketing will include more news – less hype

1-5 YEARS OUT
The biggest change during this period for real estate pros isn’t in the technology.  The biggest change will come from you learning how to learn and adapt quicker.  You’re selling brick and mortar; but, you’re going to be using tools to do it that evolve quickly.  That means software.  Your customers and companies will demand that you know this new way to interact – forcing you to change.
– Mobile enabled websites for advertising, listings, and sales interaction
  = Images
  = Mapping
  = Video
  = Social Networking between selling organization and customers
  = GPS Enabled Listings
– Customer Relationship Management (CRM) Systems – more pervasive use and will center the effort of database marketing
– Newspaper/Websites and Media Buys Dominated by Google
– Content Marketing will become more layered so a buyer can get just the right amount of information they individually want rather than the seller, broker, or builder dictating the amount.
– Email marketing will add video
– Events will become more creative and integrated with other organizations
– Online & Mobile Chat & Texting
– Online Interactive Contracts & Documentation
– Smart Irrigation. Technology is cheap and easy today. Will become pervasive.
– Marketing Measurement Systems will link directly with CRM
  = Google May Be the Integrator

5-10 YEARS OUT
– Will websites become media rich enough to satisfy a customer enough to buy online?
– Interactive Video Television and/or Web [not sure what the devices will be called at this point – interactive displays?] about Properties. You’ll be able to select and “see” the systems work in a house.
– Smart Houses (I don’t think the house will sell itself but you’ll have to know about  these systems to show them)
– Smart Irrigation Standard
– Exterior and Interior Wired and Wireless integration (Security, Power, Appliances,  Entertainment, Info Systems)
– More Audio (Voice) enabled

Ideas?  What do you think?  Add your comments!

Filed under: Future Vision, , , , , , , , , , , , , , , , , , ,

Use One Site to Update Many

Social network efficiency with Ping.fm. Create once, publish on all your networks.

Filed under: Social Media Marketing, , , , , , ,

The Web of Tomorrow: 4 Big Trends

Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search. 

Brown Ltd. is recommending that clients take advantage of this trend now.

The Trends

1) The Web Will Be Accessed Anywhere

2) Web Access Will Not Focus Around the Computer

3) The Web Will be Media-Centric

4) Social Media Will Be Its Largest Component

To see the details of these trends:
Click here to read the rest of the article.

Filed under: Future Vision, , , , , , , , , , ,

Marketing, Not Ads, Fuels Social Spending Growth – eMarketer

Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing.

Social Media Marketing Spending Forecast

However, paid advertising….

Click to read: Marketing, Not Ads, Fuels Social Spending Growth – eMarketer.

Filed under: Social Media Marketing, , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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