Marketing Works Today

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Study: Mobile Ad Budgets On The Rise, Clients Find Branded Apps Most Exciting

by Mark Walsh

Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress.

Click Here to See the Rest of the Article (Online Media Daily)

Filed under: Advertising, Branding, Mobile Marketing, Video & YouTube, , , , , , , , , , , , , ,

Mobile Marketer’s Mobile Outlook 2010

At Brown Ltd., we are keeping an eye on mobile marketing.  As smartphones grow in use and marketshare, look for them to become the next “personal computer” – in your hand. 

We expect mobile to follow the same growth patterns that happened with personal computers and cellphones:

  • Early Adopters: We’re at the end of this stage now. The mobile application, publishing, retail, marketing and advertising is ramping up rapidly. 
  • Growth:  We’re at the beginning. If the Wall Street Journal rumors are true that Apple will release an iPhone on the Verizon Network this summer, watch this phase expand rapidly.  AT&T reported a 5,000% increase in broadband data consumption because of the iPhone.
  • Peak: A long way off!
  • What’s next?

According to Mobile Marketer, “It is quite clear from recent market activity – Google buying AdMob and Apple absorbing Quattro Wireless, Apple iPad and Google Nexus One launches, eBay’s record $500 million in mobile commerce last year – that mobile is no longer considered a niche medium.”

To get an excellent overview and outlook for 2010, click here and download the pdf: Mobile Marketer’s Mobile Outlook

Filed under: Advertising, Future Vision, Mobile Marketing, Social Media Marketing, , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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