One of my specialties is writing and producing feature stories for the web, print, and TV that show a product or service in a unique place or situation, or used by a unique person or organization. The uniqueness attracts attention and the payoff is showing how the product or brand would work in almost every place or situation.
Uniqueness also helps with pitching the story to the media and makes them more likely to pick it up or run with it.
Here’s a sample about Amangiri:
Here’s a video sample about Motorola and World Wildlife Fund in the Galapagos. This ran in English and Spanish on Discovery Channel over a dozen times:
Filed under: Branding, Content Development, Content Marketing, Public & Media Relations, Writing, amangiri, Branding, Content Marketing, discovery channel, galapagos, media, Motorola, pitching to media, producing, public relations, story pitch, TV, world wildlife fund, Writing