Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Newsletter Postcards – Direct Mail that Works!

2010 Annual Meeting Newsletter Postcard (Front)

Newsletter postcards are the best way to attract an audience with direct mail.  This piece brought a record crowd to the Annual Meeting.  It doesn’t look like we are “selling” but the Annual Meeting is the biggest event to get memberships to the organization.  The larger the audience, the more members renew or sign up for membership.  

Guess how much it cost to produce, print, and mail?

The cost is much less expensive than printing a folded newsletter that has a tab or comes in an envelope, postage is cheaper, and readership/response is much greater because the receiver doesn’t have to open anything to get to the content.
 
  

You can do them in any size card.   This is 8 1/2″ x 11″.  I also like 5 3/4″ x 11″.     

Like what you see?  Go to my “Box” for shared files on the right and download a PDF to show others.  And if you need help creating a newsletter postcard campaign or content marketing program to increase traffic, leads, or prospects, contact me today! MikeBrown@BrownLtd.com  Print works when you use it the right way!          

  

Newsletter Postcard (Mail Side)

Contact me today to find out how much it cost to produce, print, and mail town-wide!  

 

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Filed under: Advertising, Content Development, Content Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Traffic, Writing, , , , , , , ,

Real Estate Marketing That Is Working Right Now

Before I explain the marketing mix that has worked for me in the last few years of a disaster market, you must understand that the fundamentals of real estate sales are still the best marketing: price and location

If the property is in a place people really want to live, work, and play – and it’s priced right, then this marketing mix will work right now.

First you have to find the customer types (profile them) that fit that location, price, and situation. Who has bought recently? What are their demographics and psychographics?  What type of person was the best customer? 

This info will help target your mix.

Events drive this success.  That’s the key to getting traffic and sales.  Instead of having a “Grand Opening of Sales,” “Grand Opening of Models,” or an “Open House” — have a “Family Fun Day,” “Meet the Local Community,” or “Join us for a Taste of the Town.”

I don’t mean spending lavishly.  For Family Fun Day we’re talking about a bounce house, face painter, a few games, and an iPod with speakers.  For the other events, cooperate with charities, local schools, and local restaurants to get them to participate and share the cost and effort.

Then promote the event with this mix:
– News Releases
(not necessarily to the press – go to your email list and websites)
– Web Promotion (news, community, and real estate sites)
– Radio Advertising (stations that match your demographics – Don’t bother with a remote. I’ve never had them work for real estate.)
– E-blast Newsletters
– Direct Mail Newsletter Postcards
– a special kind of direct mail that works better than all others (target demographics)
– Search Engine Marketing (SEM)
– Social Networking (Social Media Marketing, SMM)

All must be highly targeted at your top purchasing demographics and done as a campaign – not a series of unconnected media activity. It works right now!

There is no magic bullet. You have to promote for weeks ahead of your event and for weeks or months following it. When traffic starts to drop, have another event.  It’s a marathon, not a sprint!

For new home sales, in the last couple of years, I’ve had over 1,700, 1,800, and 1,900 attend for 3 different communities and events.  That’s a lot of people during a recession.  Sales were strong considering the market with over $91 million in revenue.

For re-sales, get a group of sellers and agents to cooperate in a master planned community or neighborhood to promote the inventory together with these low-cost events and the marketing mix outlined.  You will all benefit together.

What has worked for you?  Your thoughts?

Filed under: Advertising, Traffic, , , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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