Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

Newsletter Postcards – Direct Mail that Works!

2010 Annual Meeting Newsletter Postcard (Front)

Newsletter postcards are the best way to attract an audience with direct mail.  This piece brought a record crowd to the Annual Meeting.  It doesn’t look like we are “selling” but the Annual Meeting is the biggest event to get memberships to the organization.  The larger the audience, the more members renew or sign up for membership.  

Guess how much it cost to produce, print, and mail?

The cost is much less expensive than printing a folded newsletter that has a tab or comes in an envelope, postage is cheaper, and readership/response is much greater because the receiver doesn’t have to open anything to get to the content.

You can do them in any size card.   This is 8 1/2″ x 11″.  I also like 5 3/4″ x 11″.     

Like what you see?  Go to my “Box” for shared files on the right and download a PDF to show others.  And if you need help creating a newsletter postcard campaign or content marketing program to increase traffic, leads, or prospects, contact me today!  Print works when you use it the right way!          


Newsletter Postcard (Mail Side)

Contact me today to find out how much it cost to produce, print, and mail town-wide!  



Filed under: Advertising, Content Development, Content Marketing, Non-Profit Marketing & PR, Print, Public & Media Relations, Traffic, Writing, , , , , , , ,

Video with IMPACT

This video is a PSA from the Sussex Safer Roads Partnership in the UK, a government organization. Their mission is to work together to increase road safety and reduce road casualties across Sussex, through education, engineering and enforcement.

This is an amazing example of excellent messaging and creative.

The production values are not incredible. They didn’t need to be.  Simple is better for this message.  The cost could not have been very much. They “wrote” entirely with pictures and music  — worth more than a thousand words…

Click Here To See The Video

To see more about the organization, click here:

Filed under: Non-Profit Marketing & PR, Public & Media Relations, Video & YouTube, Writing, , , , , , , , , ,

Non-Profit That Builds Homes for Wounded Military Veterans – For FREE

I heard about this organization, “Operation Finally Home,” on the radio the other night. 

I do some non-profit marketing so I’m conducting a market test on Facebook, ActiveRain, and LinkedIn to see the reaction and try to drive traffic and donors to them.

They are expanding nationally to build homes for wounded military veterans. I like their operation model.

Wounded vets have a lot of disappointments and this group wants to make sure that doesn’t happen with their program. Vets don’t apply for a house and then suffer another disappointment when they don’t get approved.

Operation Finally Home works with the VA and military services to figure out the family that would benefit most from a free home, but they don’t tell the family until after the family is selected.

The vet doesn’t know it’s going on.

The house is free and clear, no mortgage, and 2 years of taxes covered. I’m going to try and help them market their program nationally.

They are based out of the Houston area and the sponsoring organization is Bay Area Builders Association.

Go to their website, follow them on Facebook, and TELL YOUR FRIENDS AND BUSINESS ASSOCIATES!




Proud Marine Dad

Filed under: Non-Profit Marketing & PR, , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign!

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

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