Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

The 8 Success Criteria For Facebook Page Marketing

This a solid outline for your Facebook effort.

Altimeter Group conducted research, and gleaned input from 34:

– Vendors
– Agencies
– Experts

To determine success criteria and develop a roadmap for Facebook
page best practices.

View more documents from Jeremiah Owyang.
To connect with Mike on Facebook: www.facebook.com/rmikebrown
To connect with Mike on Twitter: www.twitter.com/RMikeBrown

Filed under: Blogging, Branding, Content Development, Content Marketing, Micro Blog (Twitter), Reputation Management, Social Media Marketing, , , , , , , , ,

14 secrets to social network writing for profit

Social Networking Cloud

Hundreds of social networking sites available. By: R. Michael Brown

UPDATED! Social networking is the latest craze: blogging; commenting on sites like LinkedInFacebook, and hundreds of others; and Twitter, don’t forget that addiction.

Many know how to use these channels to rekindle or start new relationships. Not many know how to use them to get leads, prospects, or sales. Click to read more:

14 secrets to social network writing for profit.

Filed under: Blogging, Content Marketing, Lead Generation, Micro Blog (Twitter), Public & Media Relations, Social Media Marketing, Writing, , , , , ,

iMedia Connection: An inventor’s shocking forecasts for marketing technology

Great article on the future of marketing technology. –MB

Renowned futurist and inventor Ray Kurzweil shares his bold predictions on virtual environments for marketing, the effects of an accelerated technological pace, and how information will transform communications.

Filed under: Future Vision, , , , ,

Social Media Marketing Help at HubSpot

So much is going on with social media marketing, it’s nice to have resources available that help you learn more.

Check out the free content in @HubSpot’s Social Media Marketing Hub (webinars, articles, eBooks, etc) http://bit.ly/socmedhub

Filed under: Social Media Marketing, , , ,

3 Sources to Help You Take the Guesswork Out of Marketing & Advertising

I’ll bet you want to find out how to get more qualified leads, prospects, clients, and sales?

I’ve received a lot of questions in the last couple of weeks about what are the best sources for practical information on marketing – especially online.

One of my specialties is to look across industries, find best practices, and test to see if what I learned applies to a particular industry.  This method has helped me introduce new marketing methods and systems for many products and brands.

There is NO magic bullet for marketing, especially in this economy, even though there are a lot of marketing pros searching for it, and a lot of hucksters promoting it.

Like many industries, marketing is an evolving science.  I say science because if you are doing it right, you don’t spend a dime on marketing without a strict measurement system in place – that means a well-thought-out-system [including Math] to check the results!

This next statement is going to surprise you. Please let me explain.

Two of the best sources of advertising knowledge today come from an early advertising copywriter, John Caples, that wrote “Tested Advertising Methods” in 1932, and Claude Hopkins, an engineer and inventor that wrote “Scientific Advertising,” also in 1932.

Most of their principles for testing marketing and advertising work today – you just apply their methods to traditional advertising AND online.  I read these books early in my career and have worked to apply what they taught me to direct mail, traditional advertising (print, TV, radio), and online.

I use systems to measure and quantify results to find out if a marketing component or campaign is working.  It’s extra work but it takes most of the guesswork out of advertising and saves huge $$ in the marketing budget.

The more recent book that will help you learn the new marketing and PR paradigm is written by a friend, David Meerman Scott.

There have been thousands of books written about marketing, advertising, and PR from 1932 to today.   I’ve studied a lot of them.

If you will combine the fundamentals from the earlier books and add New Rules, you’ll go a long way to gaining an in-depth knowledge of practical advertising and marketing that works to increase your qualified leads, prospects, clients, and sales – for the lowest cost / customer.

Let me know what you think!

Filed under: Advertising, Marketing Measurement, , , , , , , , , , , , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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