A great “Brand Journalism” strategy is to create a brand blog to promote your offerings. You can create one for free using WordPress.com
A recent example is one I just launched for one of my clients in the Town of Palm Beach: The French Wine Merchant.
Maurice Amiel, the owner, decided to promote a “Wine of the Week” to help launch his new business.
Newspaper advertising wasn’t working. Free events were barely getting him business. So I suggested a brand blog.
It’s a way to quickly offer promotions, publish stories about his high-profile events in this exclusive luxury town, and get customers and others to comment.
Launching it with the right social media mix (see my social network sites: Twitter, Facebook, LinkedIn, ActiveRain) got him #3 on the first page of Google in the first week. Check the site here:
The French Wine Merchant
If you want some help creating a site, it takes me about 6-10 hours, contact me today!