Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

NEWS WEBSITE PAYWALLS: Business Model vs. Social Media?

I just ran into the ugly paywall at 2 newspapers when trying to do research for a story.

It used to be, in the day of the typewriter, you could go to the local or college library and pull all the clips, papers, periodicals, microfiche, etc. you needed to research a story – for free.

Now with the Internet and the new paywalls that news and content providers are putting up, you’ll have to pay for it. Seems kinda crazy, huh?

Paywalls will cause a lot of trouble for news aggregators; but, what about writers working on stories and social media users that want to share a story with their followers or friends (from Facebook, Twitter, G+, etc.)?

Doesn’t that cut down on traffic to a news site and therefore fresh eyeballs to advertisers?

Will every “share” have to be paid for if someone clicks on the link?

I get the business model problem for news producers.  Content is expensive to get and produce. They don’t want to give it away for free.

But I don’t get how a paywall fits in with what happens on social networking today where it’s a free-for-all of content sharing.

Sharing “out” from a news site is very understandable. The subscriber pays to be there and shares what he or she finds out with their networks.  It’s sharing “in” to a news site that causes a problem in my mind.  The followers and friends that click the link will then have to pay – typically  a monthly subscription?  Who would do that?

There are over 1,400 news outlets producing content in the U.S.  Twenty percent are expected to have paywalls by the end of this year.  Warren Buffett just bought dozens of papers and he believes in paywalls.

If you do a lot of sharing and exploring today, you probably won’t be doing it in the future.  Too expensive.   Imagine having to whip out your credit card every time you click a link from a friend.

Seems like there will be a clash between news producers and social media users.

More questions than answers…  What do you think?

Filed under: Content Marketing, Future Vision, Internet, Micro Blog (Twitter), Publishing, , , , , ,

The First Blogs and Bloggers?

Blogs are considered to be a relatively new phenomenon in the last 20 years.  But are they?

In the 1500’s through the 1800’s, Ben Franklin, Samuel Sewell, Alexander Hamilton, Thomas Paine, Adam Smith, and many others published what were called pamphlets – short small booklets with their news, ideas, and opinions (their content) about contemporary affairs.

Sounds like a blog doesn’t it?

There were thousands of these printed. In one reference they have more than 15,000 titles: Pamphlets in American History

How did a reader comment on another person’s pamphlet? They published their own as James Chalmers, a loyalist, did within weeks after Thomas Paine printed Common Sense.

The topics varied from war to women, civil liberties to labor, tariffs to free trade, taxes to finance, capitalism to socialism, religion to atheism, and many more.

Hmm, sounds like 2011, not 1711, doesn’t it?

A few examples are shown below:

The Rights of Man
Thomas Paine, 1791

Common Sense
Thomas Paine, 1776

Plain Truth
James Chalmers, 1776 (an answer within weeks of Thomas Paine’s Common Sense) – The first blog comment?

A Dissertation on Liberty and Necessity, Pleasure and Pain
Benjamin Franklin, 1722

The Selling of Joseph (Is Slavery Christian?)
Samuel Sewell, 1700

Is the Governor Corrupt? – A Memorial of the Present Deplorable State of New-England
Henry Ashurst, 1707

How Does God Cause Earthquakes?
Thomas Prince, 1755

The Loyal Convert – A royalist pamphlet
Francis Quarles, 1644

Why is this important you ask?  Publishing content is an American tradition.  Anyone that could afford it, published – not just newspaper and book publishers.

The cost has come down and the form has changed (print = newsletter postcards), e-mail newsletters, and various types of Internet channels. But publish we do.

We publish on politics, economics, history, current events, religion, and of course marketing – after all at our core, Americans are merchants.

I was the first multimedia producer at the IBM PC Division. One of my roles was managing editor of one of the first professional blogging groups – 15 full-time freelance journalists that wrote about our products, services, and customers – in 1987.  The first brand journalism group that I know of.

We published on Internet Newsgroups, Forums, and Weblogs. Some of the content was used in an old medium: print [something called press releases… plus brochures, magazines, newsletters, and product packaging.]

Hey, who is that guy? One of the first bloggers? Maybe the first brand journalist.

 

So the next time you’re thinking about getting into blogging, remember, it’s not new – you’re just late in getting started.

 

 

 

If you need some help, contact me. My name is Mike – and I’m your publishing friend. MikeBrown (at) BrownLtd (dot) com

Filed under: Blogging, Brand Journalism, Content Development, Content Marketing, Print, Public & Media Relations, Writing, , , , , ,

Study: Mobile Ad Budgets On The Rise, Clients Find Branded Apps Most Exciting

by Mark Walsh

Spurred by interest in formats like branded apps and mobile video, 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months, according to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress.

Click Here to See the Rest of the Article (Online Media Daily)

Filed under: Advertising, Branding, Mobile Marketing, Video & YouTube, , , , , , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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