Marketing Works Today

Integrated Digital Marketing & PR Consulting from Brown Ltd.

5 killer local websites worth taking a look

Battle MediaLab Website: Great Demo Reel! www.battlemedialab.com

Battle MediaLab Website - Great Demo Reel: http://www.battlemedialab.com

Websites are like feelings. Everyone has them, but some are better than others.

Determining what makes a great website isn’t a matter of taste, it’s a matter of purpose and matching the brand personality. Graphics and navigation are not the driving force for a good site now. Viewer engagement is now fundamental.

Dynamic content, ease of use, an information architecture that is intuitive and doesn’t have to be figured out or learned, speed to content, and integration of social and rich media for interaction are the new demands for good sites.

Most of all, sites have to be real and true to the brand. No more staged stock photos of happy people. So here are some local sites that I thought matched their brand, invited engagement, and were easy to view and use.

Click Here to see the rest of the article and the 5 sites:

5 killer local websites worth taking a look.

Filed under: Content Development, Content Marketing, Lead Generation, Traffic, Websites, Writing, , , ,

Everyday Heroes & Leaders

A few years before the attack on 9/11/2001, I produced a PSA  that was the essence of what Motorola did for the marketplace.  Here’s the spot in 1999.  The goal was to “write” with pictures.  It only has 35 words (spoken or on-screen) in 92 seconds. 

It got a lot of attention from customers.  What do you think?

Filed under: Branding, Crisis Communication, Public & Media Relations, Reputation Management, Video & YouTube, Writing, , , , , , , , , , , , , , , , , ,

Video with IMPACT

This video is a PSA from the Sussex Safer Roads Partnership in the UK, a government organization. Their mission is to work together to increase road safety and reduce road casualties across Sussex, through education, engineering and enforcement.

This is an amazing example of excellent messaging and creative.

The production values are not incredible. They didn’t need to be.  Simple is better for this message.  The cost could not have been very much. They “wrote” entirely with pictures and music  — worth more than a thousand words…

Click Here To See The Video

To see more about the organization, click here: www.sussexsaferroads.gov.uk

Filed under: Non-Profit Marketing & PR, Public & Media Relations, Video & YouTube, Writing, , , , , , , , , ,

Marketing Works Today

This blog is to help you learn how to connect with customers. The goal is to show you how to get the most qualified leads, traffic, relationships, and sales for the lowest cost/customer. I'll write and aggregate content that relates to the goal. You're welcome to subscribe, comment, and post. Send me your news tips!

What’s In A Title?

I've had a lot of titles [Director of Marketing, Communications Director, Advertising Director, Multimedia Producer, Managing Editor, Reporter, Copywriter]; but, I approach every project as a digital producer... what does the audience need and how can I deliver it most effectively and for the lowest cost?

Sometimes I write with pictures or video, sometimes with words. I always keep the goal in mind: sales, leads, traffic, a better brand image or awareness, or just a really good story, etc.

Yeah I create content for money. But you'll see from my background that I'm way better at making money for others than I am for myself.

I wish I had 1%. I'd be surfing with my kids all the time now.

Contact me and I'll make some for you.

Mike Brown
www.BrownLtd.com
MikeBrown@BrownLtd.com

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Search Engine Advertising

I have 8 years experience setting up, writing, and managing small business and simple product campaigns ($100/week Google Adwords) and large business campaigns with multiple divisions and product lines (up to $20,000/week in Google Adwords – more than $1.1 billion in annual sales). Contact me to create your campaign! MikeBrown@BrownLtd.com

R. Michael Brown
Marketing Consultant, Public Relations Consultant, Freelance Writer: West Palm Beach, Florida

"I help organizations increase sales, and pump up the value of their brand, using media, for the lowest cost per customer."

Digital Marketing and Public Relations consultant, writer, and producer with over 20 years experience launching brands like DiVosta Homes, IBM Multimedia, Nextel, Motorola business and government sector, and SunFest Jazz Festival.

MikeBrown@BrownLtd.com
561-756-1674

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