This video is a PSA from the Sussex Safer Roads Partnership in the UK, a government organization. Their mission is to work together to increase road safety and reduce road casualties across Sussex, through education, engineering and enforcement.
This is an amazing example of excellent messaging and creative.
The production values are not incredible. They didn’t need to be. Simple is better for this message. The cost could not have been very much. They “wrote” entirely with pictures and music — worth more than a thousand words…
To see more about the organization, click here: www.sussexsaferroads.gov.uk